We analyzed the NEW X Algorithm changes so you don't have to.
Here's what the X algorithm favors and what you should do to capitalize:
The new ranking model predicts a BUNDLE of actions, like dwell time, reposts, photo expands, replies, etc., for every post.
Then it combines them into a single score.
🟢 What Gets Pushed:
→ Posts people stop scrolling to read, which increases DWELL time, because X sees it as a post people are interested in reading, learning from, or something that is deemed valuable.
→ Replies and reposts, which are ranked higher than likes.
→ Video that holds attention, as X now checks duration and qualified views separately, with emphasis on watch time.
→ Clicks, profile visits, and bookmarks, as X sees these actions originating from the content itself being WORTHY of being bookmarked, for example.
🔴 What Gets Buried:
→ Duplicate posts and unoriginal content, as X puts a higher ranking on NEW content and ideas.
→ Content that receives "not interested" taps, mutes, or reports.
→ Muted keyword matches.
🤝 Actionable Advice to Rank Higher:
→ Write for replies and reposts: Ask questions, stake opinions, leave open loops.
→ Front-load your hook: Dwell time starts the moment someone pauses.
→ Optimize video content for completion: The algorithm separates qualified views from unqualified ones and checks duration. A 45-second video watched to the end beats a 5-minute video abandoned at 10 seconds.
→ Encourage saves and shares over likes. These are higher-intent actions that weight more in the combined rank score.
Elon Musk @elonmusk
The latest 𝕏 algorithm has been published to GitHub
