Clay

@Clay just raised a $115M Series D at a $7.1B valuation. Now, more than 17,000 teams build on Clay, including Anthropic, SpaceXAI, Google, OpenAI, Stripe, Visa, UPS — and 80% of the Forbes AI50. @nytimes just broke the news, but the story goes far beyond the raise. AI is unleashing the biggest wave of company creation in history. Clay’s goal is to be the engine they use to grow. Clay is a self-learning revenue engine that figures out the best GTM play for your company, then runs it. We started as the company with the best data about other companies. Then we became the infrastructure to run campaigns across email, ads, and landing pages. Now we’re building agents that learn from every campaign, predict the next best action, and get better each time they run. Software engineers use coding agents to write code. GTM engineers now use growth agents to autonomously grow their companies. In 2023, we introduced GTME as a new role for people creating revenue systems with data, automation, and AI. Two years later, thousands of GTMEs are growing the world's best companies. They are gathering in nearly 100 Clay Clubs around the world, from Bangalore to Boston and Lahore to Lisbon. That’s why we’re proud to launch a $1M scholarship fund, helping more people enter the profession. @Wellington_Mgmt led our Series D, with participation from @sequoia, @stepstonegroup, @a16z Perennial, @MeritechCapital, DST Global, @CapitalG, @BoxGroup, @boldstartvc, @BloombergBeta, and @EvolutionEquity. A gracious thank you goes out to our customers, community, partners, team, and every GTM engineer shaping this with us. We are going to unveil the future of Agentic GTM at SCULPT on October 8. Stay tuned to see how to use AI to grow every company. 🖤🩵❤️💛

Our data engineers worked with @ClickHousedb to track quality across 1B+ company, people, and job records. Coverage history that took days to reconstruct now loads in seconds. ↓

set a credit budget on the clay workflow before it eats my grape money

RT @appliedcompute: Claygent, @clay’s AI agent for GTM research, has processed over 5 billion queries.Claygent doesn’t need to use frontier models for every query. Smaller alternatives can be more cost effective and lower latency. We trained and served a specialized router to pick the right model for each task, cutting inference costs by 47% with no impact on answer quality.

"don't over-engineer it" 5 seconds later:

Introducing auto-mode for Claygent. It picks the AI model for each row of research, balancing answer quality AND cost. Now on by default for new Claygent columns: - 47% cheaper than sending every task to the most capable model. - <1 second to choose the model for each research task. - You can still pick your favorite model anytime. Super cool thing: We post-trained an open-weight model with @appliedcompute to handle the routing. It runs on their AC2 platform and handles hundreds of millions of queries a month. @jeffbarg, Vyshnavi, @rhythmrg, and @_brylee10 break it down below.

In Nepal, Avik Ghimire helped build a GTM community to show the next generation another path. He finished 3rd at Clay Cup with that community in his corner. Growing up, he never pictured himself running an agency or competing on a global stage. Now he wants younger people in Nepal to see a path beyond becoming a doctor or an engineer, with one of the world’s best GTMEs right there in their community.

cozy up with a few fall classics lol

jump scare at the end

a great spot to do some performative reading

The 2026 State of B2B GTM report just dropped. We ranked 2nd among the most impactful tools, up from 3rd last year. And we landed 2nd on the report's 'Must Try' GTM tools list!! @Poyark and @Majavoje surveyed 300 GTM tools, looking into which actually helped teams grow. Massive kudos to our customers, partners, and friends across both lists: @Anthropic, @HubSpot, @OpenAI, @Lovable, @salesforce, @LinkedIn, @gong_io, @grok, and @ployai to name a few. Lovely report. Read it here →

all aboard the @clay train

RT @Jakemblock: guru: what's your YouTube strategy for @clay me: casting guru: no like SEO me: casting guru: that's not a strategy me: 1M organic views on original channels this quarter. 2 new channels with 100K+ outliers in 2 months guru: so what's the SEO strategy me: casting

pov: me skipping childhood to ask ur boss about q4 territory planning

Growing up in Warsaw, Poland, taught Leszek Lammel that “your circumstances don’t get the final say.” We filmed this before he took 2nd at Clay Cup. He’s spent his career working with startups, and describes building in Clay as a flow state where he gets to be the architect. He’s one of the best GTMEs in the world, and traces his determination to the people who came back and rebuilt Warsaw after it was almost entirely destroyed.

RT @m1shti: normalize hosting Bring Your Parents to Work day and making a 90s style yearbook out of it your colleagues are just someone's sweet baby &lt;3

RT @PeterHoilKang: FINALLY started posting on YT few months ago. Then saw @hectorserrranoo KILLIN' it on here, so had to hop over. I talk about GTM 3.0 here -> tbh we're already in 4.0: Agentic. How much of your spend has shifted from IRL to digital in the last decade? 2027 will mark the watershed shift to agentic GTM -- agents buying from and selling to agents -- with GTM engineers at the helm.

We forward deployed @paytonkirol onto the Cheeky Pint set where she learned everything about @stripe's productivity + growth. Watch her → Meta next??

getting cozy w/ the self-learning revenue system

he just like me fr &lt;33

We're building "the self-learning revenue system." This is what we mean when we say that. ↓

RT @N_Sportelli: Super excited that @clay is headed to @SlushHQ this year. We'd love to see startup operators for Pub Trivia, Pints &amp; Prizes as we gather our Helsinki community and beyond. We are over capacity already but RSVP and DM me!

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Who are the most tasteful companies in tech? Vote now:

RT @NickAbraham12: "We used to hire real humans to personalize first lines of cold emails"

RT @N_Sportelli: i've never worked at a big tech startup until @clay but it's pretty freaking cool to feel our culture and values deepen as we scale and our vision continues to grow with it. self-learning revenue engine here we come 🚂

We’re collaborating with @SpaceXSI to put Grok Bot to work in @clay. We're showing you exactly how to build with it next Thursday, Oct 29. Here's a hint: - You tell Grok Bot in natural language what you’re starting with, what needs to happen, and what you want back. - It builds the workflow in Clay. - Then we’ll use it to automatically research companies, enrich contact details, and draft emails for the right rep to look over. - And finally, we'll have Grok Bot fill out web forms, log into apps, remember what's working, and pull Clay data from your phone. If you’re usually doing all this by hand, come hang with: @AlexLindahl, Creator in Residence/GTME at Clay @matt_silberman, GTM and Marketing Strategy at SpaceXSI October 29, 2:30–3:30pm ET Reg here: Can’t make it? Register and we’ll send you the recording.

RT @ENowoslawski: Quick pop quiz of my wife’s outbound knowledge. She shouts out @veebuv

RT @brendanjshort: The calculus around whether to "build" or "buy" in GTM has changed a lot over the last 1-2 years. I subscribe to the idea of: "buy the infrastructure, build the brain." But, there are a lot of mixed (and nuanced) opinions on this topic. So I asked the best GTM operators how they think about "build vs. buy" in 2026 (at @clay's conference, Sculpt—which was s-tier btw). Here's what they said:

RT @N_Sportelli: Sculpt was a movie Glad to see 2,500 of our friends, customers, and partners last week in SF as we debuted so many cool new features and our fresh positioning as a Self-Learning Revenue Engine. Let's do it again next year!!

RT @imDavideGrieco: If you're in GTM, joining the wrong startup can destroy your career. After leaving Verkada, I spent 6 weeks meeting 50+ Series A-D founders before joining @Clay. Here are the 10 red flags I found in almost every broken GTM org:

That's a wrap on SCULPT 2026. Watch the opening keynote, then explore what we launched at Sculpt. →

Your sales elders had it a lot harder than you: - Selling lamps from a trunk - Lugging 20-pound phones - Babysitting fax machines overnight Sales babies have it even harder: - Can’t sit in a chair - Can’t even say words - Hands covered in mystery goo 100 years of sales in 10 minutes, featuring a 95-year-old grandma and SEVERAL LEGIT ENTREPRENEUR babies with LLCs.

dr. clay's got u covered today. take this.

LIVE AMA WITH ROB COOK (@clay HEAD OF SDR) AND JOHNNY DEFAZIO (@NotionHQ HEAD OF SDR) HAPPENING RIGHT NOW!!!!

Negative maintenance @kareemamin

if your SDR: - waits six months to follow up - calls three times - says “i trust you” twice - can’t be called back - gets an “ok, thanks.” that’s not your SDR. that’s elizabeth holmes calling nathan fielder from federal prison.

Clay Cup was ELECTRIC!!! Can't wait for 2027 🏆😤 👀 peep some highlights ⤵️

good luck to everyone else

Your finalists!!!

395 first day back at @clay

THE UNDISPUTED 2026 CLAY CUP CHAMPION!!

RT @imDavideGrieco: I’m BLOWN AWAY by how many sales orgs still build territories like it's 2010 and set up their sellers for failure. Here’s how we do territory planning at Clay instead: A little background… I was talking to a CRO recently whose org was running at 95% average attainment. Sounds great, except only 30% of reps were hitting quota. A handful of outliers were carrying the average while most of the org struggled, and leadership kept crowning the outliers as stars instead of asking what drove the delta. In my experience, a gap like that almost always traces back to poor territory planning. Evan Peters and I are going live next week to talk through exactly how we are solving this problem at Clay. Join us here: TL;DR, we don't obsess about zip codes. Our sellers aren't selling vacuum cleaners door-to-door anyway. We use signals in our own product to build account fit and engagement score, and split accounts into tiers on this basis. Tier one is great fit and highly engaged. Those get assigned straight to SDRs and sellers to close fast. Tier two is great fit but low engagement. Those stay unassigned and become a focus area for marketing and growth, who warm them up with thought leadership and content until they become tier one. That split keeps sellers heads-down on accounts they can close now, and gives marketing a clear mandate, warm these specific accounts, so the whole GTM org obsesses over the same accounts for the same reasons. Tag your ops or sales leaders below so they can join!