HubSpot

Which AI model is best for the task? Not your problem anymore. Breeze Assistant picks the right model behind the scenes, so reps, marketers, and service teams can get on with the work. Try Breeze Assistant for free:

“Let me talk to my team” The team: My pipeline 3 cold brews A NeeDoh A CRM that updates itself

Customers shouldn’t have to choose between protecting their budget and moving fast. So HubSpot built controls that let you do both. Learn more here:

Our customers don't need more tools. They need the tools they have to do the work. That's the idea Duncan Lennox, HubSpot's Chief Product & Technology Officer, brought to the UNBOUND 2026 stage. We announced a self-updating CRM, brand-new Breeze Assistant and Marketing Studio, and more. All designed to help you build more demand, close more deals, and delight more customers. Discover more here:

the marketing team the second the calendar says October

Taylor trying to make her Q3 sales quota just like the rest of us

Overheard at UNBOUND: “Instead of you updating the CRM, what if the CRM updated you?” - @dlennox Meet your new self-updating CRM

Your reps will walk into every call knowing everything about the deal. No pre-call scramble. No "wait, where's that email?" HubSpot's self-updating CRM captures every interaction automatically and then surfaces what to do next before they even ask. See how it works:

Your buyers are in ChatGPT. Your ads aren't...yet. That changes today, because HubSpot is now the first CRM to integrate with ChatGPT Ads — so you can reach buyers there, with targeting that gets smarter every time a deal closes or a lead converts. To help you get started, HubSpot and OpenAI are offering: - 65% off one year of HubSpot Starter and HubSpot Credits - One free ChatGPT Business seat for a year when you buy one - Up to $750 spend match on ChatGPT Ads Your CRM brings the customers. You close the deals. See website for details:

Marketing moves faster when your team doesn't have to coordinate a million tools. Just tell Breeze Assistant what you want to do, and it pulls in the right agents you need to build campaigns, create content, and nurture leads. Launch it all, track performance and collab with your team in the all-new Marketing Studio.

Your buyers are making decisions in ChatGPT. Now, HubSpot's the first CRM that lets you run ChatGPT Ads and see how they perform next to everything else you're running in HubSpot. The buying journey moved, and now your ads can too. Get started here:

Watch Spotlight live at UNBOUND! Tune in to see how HubSpot will help you build demand, win deals, and delight customers 👇🧡

What if you could get more outcomes with less effort? Watch Spotlight live Wednesday, September 16th at 9:30 AM ET ⬇️

Some of your marketers live in Claude; others in Gemini. Your sales rep is in ChatGPT, and your ops person swears by Microsoft Copilot. What if all of them worked with your full customer context? With HubSpot, they do. We are the *first and only* CRM with live connectors across all four — available to all customers today. (Get started at the link in comments 👇)

Get started here:

From intern to exec. Fastest rise in company history. Campaigns launching before you can say "go-to-market." The best performers aren't winging it. They just have a better platform. That's HubSpot.

Fantasy football is actually just pipeline management

3 basic human needs: 1. Water 2. Oxygen 3. A demo that ends with “send the contract”

the return of pumpkin spice means one thing: Q4 saw its shadow

kinda chic to go to UNBOUND 2026