Still hoping to increase your ROI without auditing your data strength? Hope isn’t a strong strategy.
With the AI-era holiday season upon us, proving performance is top of mind. But as measurement legends Simo Ahava (Co-founder, Simmer) and Charles Farina (VP of Digital Strategy, Adswerve, Inc.) point out, true discoverability in 2027 isn’t just about showing up – it’s about showing up with context your customers expect. And getting your data fundamentals right is essential to connect with your customers.
To maximize your ROI right now, Simo and Charles shared their advice:
💎 Treat data strength as an ongoing benchmark. Simo emphasizes that data health is a constant quality metric, not a single project you “set and forget” before the holiday rush. He advises teams to focus heavily on signal strength by auditing tagging and thoroughly reviewing server-side infrastructure.
💎 Consolidate your customer touchpoints. Charles recommends leveraging tools like Data Manager to seamlessly pull in your offline transactions, CRM data, and phone calls. By bridging these gaps, you ensure your bidding models aren’t flying blind.
💎 Modernize your remarketing tactics. Charles also advises leaning into Product Feeds to make sure your product context matches real-time customer intent when they circle back ready to buy.
Improve your data strength today. Maximize your signals with Data Manager so Google AI can find you more high-value customers.
