SearchPilot

Adding "near [Landmark]" to travel location page titles sounded like an easy win. But title tag tweaks aren't always a reliable SEO lever. Here's what we found with this test. #SEO #ABTesting

We turned a plain-text brand label into a link on a store's product pages. What happened next: +18% organic traffic to brand PLPs, with no harm to PDPs. Small change. Big signal. Full test results:

We added a brand-level carousel to an ecommerce customer's store pages, directly linking to that brand's product listings. How did that result for SEO performance? Read the case study below to find out!

As AI becomes increasingly common across the web, a travel customer tested the impact of adding AI-generated content on their listing pages. Read the case study below to find out what we saw!

Do descriptive alt text on listing images improve SEO performance? We ran the test. Read the results in our latest case study!

Could a shorter product grid improve your SEO performance? We ran the test. Read the results in our latest case study!

In this week's case study, we’re reviewing an experiment that expanded abbreviated state codes to full state names in title tags to see if there’s any measurable impact on organic search performance. Curious on the organic impact? Read the details here:

In this week’s case study, we tested adding FAQ content below the footer copy for an ecommerce customer's PLP pages. What do you think happened to organic traffic when we added the FAQ content? Read the details in the latest case study.

What's the deal with all these positive capitalized title tag tests? We dug into the data and found something we think all SEOs should know about.

Have you ever wondered how SEO differs across markets? One of our global customers ran a multi-market test to better understand exactly that. Take a look at this week's case study for a deep dive into the analysis!

Most users didn't see changes from our latest title tag capitalization test in search results, but we still found a positive impact on traffic. So what was actually going on? We dug deeper into the data and uncovered a surprising insight.

In this week’s case study, we tested adding a link block that links to the top destinations listings pages. What happened to organic traffic when we added these internal links?

In this week’s case study, we look at what happened when a customer added an emoji to their meta descriptions. Click the link below to see whether this minor addition had any influence on user click-through behaviour!

This weeks case study is looking at what happened when an ecommerce customer changed the title tags of their product details pages to include natural language. Read the full case study below for the results!

An ecommerce customer wanted to see whether removing fetchpriority="high" from low-priority elements could improve organic traffic. We ran the test, and the results are in! Read the full case study to see what happened.

One of our ecommerce customers wanted to see whether adding a categories accordion would impact organic traffic for their Store pages. We put it to the test. See the results in our latest case study!

Our ecommerce customer tested adding a categories accordion to Store Pages. Do you think this helped or hurt organic performance?

In our last round-up of 2025, we look back at the 5 most surprising results our customers experimented this year. Tap the link below to see the unexpected outcomes and what we've learned from it!

#SPQuiz! 🚀 We’ve rounded up five of the most interesting SEO experiments we've run that challenged conventional SEO assumptions. Which test do you think delivered the biggest % uplift in organic traffic?

One of our customers ran a series of SEO tests on video schema across their article pages to figure out why their videos weren’t appearing in the SERP; the results were not what they expected. Curious what they discovered? Read what they uncovered below!