Semrush✓

Content optimization is about making your content easier to find, understand, and act on. That means creating pages that answer real questions, align with search intent, and clearly communicate value (for both people and the systems surfacing your content). When done well, content optimization helps you: ✓ Increase organic visibility ✓ Earn more citations in AI-generated answers ✓ Reach qualified audiences ✓ Drive more conversions In this guide, we break down the practical steps for optimizing content to improve visibility across search and AI-powered experiences 👇

AEO vs. SEO: they overlap, but they optimize for different outcomes. SEO helps you rank. AEO helps AI understand your content, extract the right information, and cite your brand in its answers. Build a strategy that wins visibility in both 👇

Why does ChatGPT recommend a competitor? Why does Claude still describe your old positioning? And why is your brand cited but not recommended? The answer depends on the platform, the prompt, and what the rest of the web says about your brand. An effective AI search strategy means understanding where brands get evaluated and what it takes to be found, understood, cited, and recommended. Learn how to build it 👇

Everything you need to know about llms.txt: what it is, how it works, what AI systems can use it for, and whether it’s actually worth adding to your site 👇

🏆 Semrush takes home two major industry awards! We’ve won Best Software Innovation at the Global Search Awards and Best SEO Platform at the Digiday Technology Awards. As search evolves, we’re building the intelligence marketers need to understand and grow their visibility across traditional search and AI. These wins are a great recognition of that work. Here’s to helping brands get found wherever search happens 🚀

Semrush MCP is now available in Microsoft 365 Copilot! You can now bring Semrush data and tools directly into the Microsoft apps your team already uses every day, including Teams, Word, Excel, and Copilot Chat. Ask Copilot questions about SEO, competitors, and market trends, and tap into Semrush data to get actionable insights without leaving your workflow. Explore the integration and learn how to connect 👇

Google introduced a new Search Console feature that lets you measure how your content on Instagram, TikTok, X, and YouTube performs in Google Search. For years, social performance and search performance have lived in separate reporting worlds. That's starting to change! Instead of only seeing traffic to your website, you'll also get visibility into how people discover your social content through Google. Why does this matter? Until now, there was no native way to measure how your brand's social content performed in Google Search or Discover. Now, Google is giving marketers first-party data on content they don't actually own. That means you can see which social content earns impressions and clicks in Search 👇

From local SEO to AI search, learn how to optimize your business for the way customers discover brands today:

Your brand evolves, but AI may still describe the company you were two years ago. That’s LLM positioning lag: the gap between how your business has changed and how AI systems understand it. You launch products, update your positioning, or enter new markets, but AI still draws on outdated pages, reviews, directories, and third-party coverage. When potential customers ask for recommendations, your brand may be described inaccurately or left off the shortlist entirely. Refresh outdated information across the web, keep your messaging consistent, strengthen credible third-party coverage, and monitor how AI describes your brand over time to close this gap. Make sure AI understands the business you are today, not the one you used to be 👇

Spotlight 2026 brought +1000 marketers together in London to explore how AI is changing the way brands get discovered, and what it takes to stand out in the age of LLMs. Already getting FOMO for the next one? 👀 Join the waiting list and be the first to hear about future Spotlight events.

5 Tips to Increase Your Website's Authority: 1. Get Quality Backlinks with Valuable Content 2. Optimize Your Content for Relevant Keywords 3. Develop a Solid Internal Linking Strategy 4. Get Mentions from Across the Web 5. Build an AI-Friendly Content Structure Full breakdown here:

What makes AI systems cite one piece of content over another? It starts with evidence worth citing: original research, firsthand expertise, unique data, and insights others can’t easily replicate. Our study found that AI-cited pages scored higher on clear summarization (+32.83%), E-E-A-T signals (+30.64%), and Q&A formatting (+25.45%), among other content qualities. More findings 👇

Your new SEO obsession might just be Claude + Semrush Skills. 👀 Find keyword opportunities, build topic clusters, spot orphan pages, and run SEO audits, all without jumping between tools. Here's how to get started 👇

Build these 10 practices into your SEO workflows to improve your brand’s visibility across search and AI 👇 1. Understand what your audience wants 2. Focus on topical authority 3. Structure content so search and AI systems can extract it 4. Do technical SEO, including AI crawler access 5. Optimize images for search 6. Showcase E-E-A-T 7. Publish original data and citable evidence 8. Build an off-site presence where search and AI systems look 9. Prepare for agentic search and commerce 10. Monitor performance across Google and AI search

SEO question, then vs now: Old → How do we rank higher? New → How do we become a trusted source everywhere AI looks? Rankings still matter. But AI answers pull from citations, mentions, and repeated signals far beyond your site. Example: LinkedIn already drives ~11% of AI citations, more than many major publishers.

Are your go-to SEO tactics still effective in the age of AI search? From programmatic SEO and content refreshes to long-tail keywords and unlinked brand mentions, familiar strategies are evolving as search changes. Brian Dean breaks down seven classic SEO tactics to show what still works, what needs to change, and how to adapt your strategy for AI search. Watch the full video 👇

Why isn’t your brand showing up in AI search? The problem could be in one of four areas: 1. Discoverability: AI systems can't reliably access the information they need about the brand 2. Clarity: AI systems access that information but describe the brand inaccurately or inconsistently 3. Authority: AI systems describe the brand accurately but rarely include it in relevant comparisons or shortlists 4. Trust: AI systems consider the brand but rarely recommend it, or recommend it with recurring caveats Each problem needs a different fix. Our guide explains how to diagnose the gaps and decide what to tackle first 👇

Everything you need to know about on-page SEO in 2026 to improve visibility and performance ↓

Your brand appeared in ChatGPT. Now prove it matters. Join our live AI visibility AMA on October 29th to unpack mentions, citations, competitor tracking, and what actually works. No slides. Just answers. Bring your questions 👇

Semantic HTML helps machines understand your content the same way humans do – through structure and meaning. Here’s how to implement it properly: