Tim Cook✓

We brought Touch to the Mac! From the all-new iPad mini to the 14-inch MacBook Pro and iMac... and now MacBook Pro with PROLED XDR Display and Touch, creators have new tools to do their best work yet.

Welcome to the world, iPhone Duo! It’s such a delight to see the excitement of our customers around the world as they experience the magic of iPhone Duo for the very first time.

We’re pushing the boundaries of what’s possible for American manufacturing through new and expanded partnerships with Perryman Company and Qnity Electronics!

We can’t wait for the world to experience the iPhone Duo next week! Pre-orders start today.

We were honored to host His Majesty King Charles III in London and celebrate Apple’s work with the @KingsTrust. We were thrilled the incomparable Sir Elton John joined us for a moment at Apple Music Hall!

There are people who leave a mark on the world, and then there are people who change it entirely. Steve changed the world and so many lives in the process. He certainly changed my life forever. His spirit lives on in everything he created and everyone he inspired.

I’m amazed by what Alex Prager, Jack Davison, and Jimmy Chin created for “What Holds Us,” all shot on iPhone 18 Pro. These images stay with you and really capture the power of human connection.

It was great to welcome @AlboMP to Apple Park this morning to talk about the incredible work of our teams and our longstanding commitment to Australia. I was grateful to share some of our newest innovations, including strong and intuitive controls to help keep kids safe online.

From New York to Mumbai, London to Malaysia, there’s nothing like seeing customers experience our newest products for the first time. Happy Availability Day! Hope you love them as much as we do.

Today, as Warren steps down as chairman of Berkshire Hathaway, I am thinking about his lasting impact. Warren believed in Apple before anyone else, and we will never forget it. Thank you Warren and congratulations to Howard, who will be a wonderful chairman.

Tomorrow’s the big day! iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 are here!

So excited for tomorrow!

Stories have the power to move us, inspire us, and bring us closer together. Congrats to the Apple TV creators, cast, and crews behind the incredible work celebrated at the Emmys for Widow’s Bay, Pluribus, Slow Horses, Margo’s Got Money Troubles, Palm Royale, and Mr. Scorsese!

Wishing a joyous New Year to everyone around the world celebrating Rosh Hashanah!

Today, we pause to remember the innocent lives lost on September 11, and to honor the extraordinary courage and sacrifice of so many heroes. We will never forget.

From iPhone Duo, iPhone 18 Pro, and iPhone 18 Pro Max to Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5… here's a look at all of the latest announcements dropping today! #AppleEvent

RT @johnternus:

Sending lots of love to the Apple community on my last day as CEO. My title changes tomorrow, but the love I have for the Apple community never will. Thank you for being a constant source of inspiration. My gratitude is endless, and I’m excited for the next chapter!

Our thoughts are with all those affected by the tragic flash floods and mudslides in Nepal and Tibet. Apple is making a donation to support relief and rebuilding efforts on the ground.

Today’s agenda at Apple Park: Introduce the @Pokemon team to John, talk gaming, and politely ask Pikachu to stay out of the pond. Two out of three were accomplished.

A true visionary who showed us the power of boundless imagination. Yayoi Kusama’s creativity pushed the art world forward and left behind a brighter, more vibrant world for us all.