VML

17 countries. 28,000 shoppers. 2.66 million data points. Since 2017, VML’s Future Shopper has followed the people behind the purchase. The 2026 edition draws on consumer perspectives in an evolving, AI-driven world. Download the report & learn more:

Full house in London for the 10th edition of VML’s Future Shopper report! ☕️ Thanks to all who joined us as co-authors Hugh Fletcher & Naji El-Arifi unpacked the latest on AI shopping agents, product discovery, and brand loyalty. Download the report:

POV your side quest comes with a side of fries… @wendys and VML just dropped WendyQuest—a 2D retro-inspired role-playing game. Fight evil mech-monsters, save a kingdom, and unlock free IRL Wendy’s food. Available wherever you get your apps. More info:

Getting noticed and getting believed are two very different jobs. VML EVP & Director of Strategic Planning Claire Kane tells @EMARKETER why brands need to know what role an influencer actually plays before booking them. 💭:

50 of the greatest innovators of 2026 according to @Adweek and, to no surprise, Bas Korsten is one of them. As Global CCO, Innovation & CCO, EMEA, he channels emerging tech into breakthrough creativity. Cheers, Bas! To the mind behind the magic. 👏🚀

VML London named Global Agency of the Year at the 2026 @LIAAwards! Regional agency & network honors spanned across Europe, North America the Middle East & Africa. Clients @KitKat & F Cancer also received Brand of the Year awards. See our wins: #WeAreVML

The festive season going 100% right is a once-in-a-blue-moon phenomenon. VML India and @KitKat’s new work highlights how the real, occasionally messy side of celebrations is what makes them memorable—and a break is key when things veer off-script. 🍫:

You already know the costumes in the halls of VML delivered. 👻 🎃 Happy halloween! #WeAreVML

Halloween. A nightmare for kid’s teeth, with the average child eating a terrifying 144 teaspoons of sugar. For @Colgate Kids, we turned their brushing routine into the final disguise of the night. Scary good smiles. Happy Halloween!

From remote Mexico to the @Cannes_Lions stage. Creative Partner & Global CCO, Commerce Manuel @Borde_ sat down with @Contagious to chat all things VML New York-led '@Oreo Cows'—a masterclass in human craft, distinctive assets & creative whimsy. Mooooore:

You don't stay a household classic by standing still. Tipiak selects @VML_France to drive brand & communication strategy in France & beyond. We’re proud to introduce a new generation of consumers to the iconic food brand. Cheers to the team & thank you, Tipiak, for the trust.

What happens when the cameras stop rolling? VML UK CCO Ryan McManus and @HSBC’s Jonathan Castleman sat down with @MarketingWeekEd to discuss the ideas behind the brand’s latest film and the bigger transformation taking shape behind it. 🌊:

Stop trying to make your creative process look so tidy. VML’s Emma Chiu & @WPP ES’ Jason Carmel head to Adobe MAX '26 for “Chaos as the New Creative Craft,” a conversation about being chaotic is being creative. Nov. 10 | 5:15 PM - 6:00 PM EST |

The train ride through history. 🚞 "Traveling in Italy, Traveling Through Time" by VML Italy, FS Group & FS Foundation celebrates Italian railway heritage across the eras featuring restored carriages, and historic routes. Next stop: Learning more. 📍

Ready, Set, Ferreria vs Ferreria? @VML_Brasil and @Ford’s "Ferreira Vs. Ferreira," features an action-packed race with F1 Academy's Rafaela Ferreira in a Mustang & surfer Ítalo Ferreira in a Ranger Raptor. 1 name, 2 legendary cars. See how it went down:

Want the inside scoop on evaluating pitches in the AI era? Join VML Global CMO Naomi Troni virtually at the Mirren AI Forum as she moderates a panel on how AI is reshaping reviews from both sides of the pitch table. Nov. 4-5 | 10:45 AM EST |

Your next sauna visit might involve floating down a canal, watching a live performance, or a simulation of the womb... stick with us. VML Intelligence’s “5 Unique Saunas” explores the wickedly creative twists & turns popping up in the wellness space. 🧘:

Some people will cut back on savings before cutting back on their snacks. 👀 Feels a little backwards, eh? Maybe to some, but that’s the thing about us humans—our priorities don’t always follow the same numbers. Learn more in VML’s Future Shopper report:

Ditch “peeling, dicing, & grating” from your to-do list—a simple squeeze is here to save your sanity in the kitchen. 🦸🧄 VML India & @catch_foods' "Squeezy Hai, Easy Hai," introduces India’s first-ever squeezy bottle for ginger garlic paste. 👉

It's one thing to talk about modern marketing. Another to prove it at global scale. @WPP has been reappointed by @CocaCola as their trusted growth partner. Read more: #WPPOpenX

Still thinking about BLACKWEEK LA! There’s been a lot of talk about gold star behavior, and our Inclusion & Impact team was so blown away by this year’s speakers that they decided to put their own spin on the trend: Gold Star Takeaways ⭐️⭐️⭐️⭐️⭐️⭐️