Accor Group✓

Our H1 2026 financial performance is now live, highlighting solid results and a focused execution that continue to support our long-term growth ambitions. Thank you to our Heartists ® for their dedication and hard work. Read more:

Accor has signed its first hotel in Himachal Pradesh, a mountain state in northern India known for its Himalayan getaways. Novotel Solan Kumarhatti, a 120-room hotel on the main road to Shimla, one of India’s most popular hill destinations, is due to open in 2031 with a spa, a pool and a large ballroom for weddings and corporate events. ⬇️

Accor brought together 30 general managers and senior leaders in Melbourne on October 15 for the STRYDE4 Corporate Challenge, raising $14,282 for its charity partner DV Collective, which works to address domestic and family violence. The team completed an eight-kilometre course through the city’s sporting precincts and Botanic Gardens, with 15 challenges designed to build teamwork and resilience. ⬇️

Accor’s loyalty programme has a new name and a new promise: ALL Accor, “Stay for More”. In an interview with Hospitality ON, Mehdi Hemici, who leads the programme, explains why: travellers now plan trips with AI assistants, describing the emotion they want rather than just dates and prices. Accor’s booking app is already available inside ChatGPT and Claude, and a new platform with more than 7,000 experiences will launch by early 2027. ⬇️

What will shape the future of hospitality? More than technology, it’s the human connection behind every experience. At the 26th WTTC Global Summit in Malta, Accor Chairman & CEO Sébastien Bazin and JTB Corp. Chairman Eijiro Yamakita shared their vision for the next decade of travel. 🎥 Watch the full conversation here:

Audacity gets you through the door. True leadership leaves it open. At BIG, Accor Chairman & CEO Sébastien Bazin shared why hospitality remains a great social elevator: 62% of our teams join without a university degree, proving potential matters more than pedigree. Watch the full keynote:

Accor has opened Rimrock Banff in Canada’s Banff National Park, bringing its luxury Emblems Collection to North America for the first time. After a major transformation, the historic mountain hotel becomes the collection’s second address worldwide, following Lucknam Park Hotel & Spa in the UK. It offers 320 rooms including 57 suites, a spa of nearly 900 m² and more than 50 seasonal activities. Maud Bailly, CEO of Emblems Collection, describes the opening as a key step in the brand’s international development. ⬇️

Accor’s Novotel Suva Lami Bay, Mercure Nadi and Novotel Nadi are the first tourism operators in Fiji to earn Sustainable Tourism Certification from Ecotourism Australia. The independently audited certification recognises the hotels’ work on beach clean-ups, tree planting, community partnerships and cultural experiences, as well as the Novotel and WWF partnership on ocean health. ⬇️

Accor hotels in southern Thailand raised more than US$42,000 at the ninth Accor Heartbreak Hill Mini-Marathon, held at Promthep Cape on September 20. Hosted by 28 hotels, the run drew more than 2,000 participants and over 700 employees from brands including Sofitel, Pullman, Mövenpick, Novotel, Mercure, TRIBE, ibis and ibis Styles. Proceeds will support education for underprivileged children in the Andaman region. ⬇️

Accor has signed a new Pullman property in Udaipur, marking the brand’s entry into the city. The 200-key hotel, developed with Kings Luxury Resorts Pvt. Ltd., is scheduled to open in 2031 and will feature three dining venues and approximately 1,000 square meters of meeting and event space. The project strengthens Accor’s premium presence in the growing Udaipur market. ⬇️

Accor has appointed Kara Randall as Chief Development Officer for its luxury brands in North America. Reporting to Agnès Roquefort, CDO Luxury & Lifestyle, Randall joins Accor’s Global Development Committee and brings more than 20 years of hospitality and real estate experience, most recently with Hilton. ⬇️

Accor has launched a new Food & Beverage Technology Program for its Premium, Midscale and Economy portfolio, naming Mews as its inaugural technology partner. With Mews POS already operating across 850+ Accor properties in 20+ countries, the program aims to further integrate dining into the ALL Accor ecosystem while supporting greater technology standardization across the Group. ⬇️

Franchise expansion isn’t just about adding rooms, it’s about earning owner trust through performance, simplicity, and shared value. 🤝 Accor’s Leire Leoz speaks with @Skift about our owner-centric franchise roadmap:

Accor is expanding its partnership with CITYVIEW Developments with the launch of Pullman Residences & Offices Dubai Meydan, featuring 282 branded residences and Accor’s first branded offices for sale globally. The project marks a new step in Accor’s expansion into branded real estate, bringing the Pullman brand into a new segment. ⬇️

Accor is scaling its AI strategy across the business, combining central governance with regional deployment. Its Guest Relation AI Platform is already live in more than 200 hotels, cutting response times from around 30 minutes to one minute, while Accor targets up to 30% of internal support requests being resolved autonomously by the end of 2026. ⬇️

Accor has appointed Vipin Khattar as Chief Commercial Officer for South Asia, strengthening its leadership team as the group accelerates its growth ambitions in the region. Khattar will lead Accor’s commercial strategy across sales, marketing, revenue management, distribution, loyalty and partnerships. ⬇️

MGallery Collection has signed Ink 48 in Manhattan’s Hell’s Kitchen, which will become the brand’s future US flagship. The 222-room property overlooking the Hudson River will undergo an extensive renovation before joining the collection in 2028, strengthening MGallery’s presence in the North American market. ⬇️

Accor is expanding its presence in China through a new partnership with Sunmei Hotels Group to develop JO&JOE and greet by Accor across the Chinese mainland. The two brands join an existing partnership covering Mövenpick and The Sebel, with the four brands expected to exceed 70 operating hotels in China by year-end. ⬇️

A 24/7 personal concierge in your pocket? Done. Accor becomes the 1st hotel group to deploy a conversational AI companion worldwide at scale. Shaped by 1M+ pilot conversations, ALL Concierge is now live. Hospitality just got an upgrade:

Alix Boulnois, Chief Commercial, Digital and Tech Officer at Accor is named among Skift’s Top 25 Leaders in Travel for building the future of hospitality through bold innovation and impact. Read more: