South-East Asia IP SME Helpdesk

Apple launched its new iPhone serie and, finally, introduced a foldable device – iPhone Duo – to the iPhone lineup. Now let's discover which special patents laying behind the Duo's folding display. Read here:

In September 2026, the BruIPO held a seminar during ASEAN IP Enforcement Week to discuss online IP infringement, cross-border enforcement, and AI challenges. Read more for key insights on Brunei’s enforcement landscape against this infringement. 👉 Link

Have you ever wondered what happened to a British-owned restaurant trying to register ‘Pho’ as its trademark? Read this case study of tailoring the branding strategy to save the brand’s long-term reputation 📌Link:

The IPOPHL has recently proposed new Guidelines on copyright registration for AI-related works. Find out the conditions, restrictions, and examination via this 🔗

📮✨A fun fact for World Post Day: The design for letter collection box used to be a patent race in the 19th century. View more at:

☕ Celebrating International Coffee Day: Discover how South-East Asia’s signature coffee can win customers’ hearts ➡️ Read more:

📢 IP News: Indonesia’s DJKI waived copyright registration fees for songs and musical works, effective on 01 August 2026 Read more:

Celebrating European Heritage Days 2026: Let’s discover a copyright paradox subsisting within the French momentum - the Eiffel Tower, via this ➡️

💡 In 1911, Canadian inventor Joseph Coyle created the first egg carton after hearing a quarrel over broken eggs. His patented “Egg-Safety Carton” transformed egg storage and transport, paving the way for today’s evolving packaging industry 🥚📦. ➡️

🔔At global sporting events like Wimbledon or the FIFA World Cup, the turfgrass beneath the players' feet results from million-euro and a decade of research. Breeders may obtain protection through an IP mechanism known as Plant Variety Rights (PVR). ➡️Link:

🔔Which sports are the most IP-sensitive? Not football or tennis - it's golf and swimming!. According to WIPO, these sports are dominant in patents, trademarks, and design filings, powered by tech in equipment, apparel, and smart sensors. [Link to corresponding LinkedIn post]

🔔With 2026 as the year of sports, Cambodia is putting IP protection at the heart of its sports sector. prime Minister Hun Manet has highlighted IP commercialization - via trademarks, licensing & tech, empowering athletes and driving economic growth.

🔔Over 500 fake Lacoste items were destroyed in Indonesia after a trademark dispute. Valued at ~€46,000, the crackdown highlights Indonesia's growing commitment to IP enforcement and protecting global brands in local market. Learn more: [Link to corresponding LinkedIn post]

🔔 That "Pop-tshhh" sound when opening a fizzy drink during a match? You're using an 1891 Patent! William Painter invented the crown-cork cap. Over 120 years later, his core idea still keeps the drinks perfectly carbonated.

🔔 Thailand is promoting sound trademark registration to help businesses protect their audio branding against AI deepfakes and voice cloning, reflecting the growing importance of sound marks in the digital economy. ➡️

📢 IP News: Filing Complaints Against Online IP Infringement in Indonesia Indonesia strengthens online IP enforcement under Regulation No. 47/2025, allowing rights holders to report infringements and request content removal and website blocking. ➡️

🔔 A recent Vietnam case shows that copyright can help stop trademark squatting. Maurten successfully opposed a conflicting trademark application by relying on copyright protection for its logo and evidence of the applicant's bad faith. ➡️

📢 IP News: Customs Recordation of IP Rights in Myanmar Myanmar's customs recordation system helps rights holders protect registered trademarks and copyrights by preventing counterfeit and pirated goods from crossing the border. Learn more ➡️

🔔 In the Philippines, TM registration alone is not enough. TM owners must submit a Declaration of Actual Use (DAU) with valid evidence of commercial use, as proposed new IPOPHL guidelines introduce clearer but stricter documentation requirements. ➡️

📢 IP News: A major milestone for EU–Indonesia trade? The proposed EU–Indonesia CEPA and Investment Protection Agreement move one step closer, with key provisions on #IntellectualProperty, including protection of EU Geographical Indications. Read more ➡️