redBus

Proud to share that our Chief Marketing Officer was featured in afaqs! In her interview, Pallavi spoke about redBus' playbook for marketing to Gen Z, travel trends and how to leverage AI without losing the human touch. Read the interview here:

redBus launches redStar, an initiative to discover emerging travel creators and showcase their storytelling talent. Selected creators get the chance to feature in a redBus microdrama with RVCJ and win prizes, including Ray-Ban Meta glasses. Read more:

The redBus campaign, "Bus Travel Ka Tareeka Badal Raha Hai," uses humorous and relatable stories to show how innovative, practical features are making everyday bus journeys more convenient and engaging. Read more here:

This Independence Day, redBus introduced Travel Equal campaign, under which 45,000 Freedom Bottles were distributed to women passengers on buses equipped with in-bus toilets, encouraging women to stay hydrated and travel in comfort. Read more about it:

redBus launched The Red Mango Hunt, a nationwide digital treasure hunt that brings together two of India's favourite summer traditions — mangoes and travel. Read more about the campaign in the Adgully story, here:

Proud to launch the latest version of redBus India BusTrack Report, which captures how travel behaviour is evolving This report is for October 2025 – March 2026 and spotlights Andhra Pradesh & Telangana. Read the full report here:

Our CEO Prakash Sangam is featured in Open Magazine. This interview by Rajiv Singh takes the reader on a behind the scenes journey of how redBus became the world’s largest intercity online bus platform. Read about it here:

Proud to announce Arunachal Pradesh State Transport Services has been onboarded on redBus! Passengers can now book intercity bus services on all major routes in Arunachal Pradesh and to its neighboring states, on redBus Read more about it here:

redBus has rolled out “Aai Shappath”, an ad campaign bringing everyday travel in Maharashtra to life. The campaign uses humour, relatable moments, and distinctive storytelling to highlight key features. Read more on @afaqs:

In a lighthearted take on the widely shared wish for longer weekends, redBus launched its April Fools' social media campaign "4 Din Kaam, 3 Din Aaram" asking users to show support for a three day weekend. Check out the humorous take on April Fools here:

We’re excited to announce India's largest RTC Survey, capturing customer sentiments on government owned intercity bus services, pan India. Download the report here:

In a feature by Campaign Asia, our CMO Pallavi Chopra discusses the strategy and thinking behind the redBus Malaysia Food Map, The Food Map connects food discovery with travel planning in Malaysia. Read the full story here:

In a Women's Day special by @BWBusinessworld, our CMO Pallavi Chopra shares her perspective on blending data, creativity and insights to reshape bus travel, her experiences as a woman leader & building an inclusive workplace. Read the article here:

Proud to announce the launch of the redBus Pink Report", a first of its kind study analyzing women’s intercity travel trends. Download the report from the redBus blog: Or read the Moneycontrol story here:

In a Women's Day special by @BWBusinessworld, our CMO Pallavi Chopra shares her experiences as a woman leader, building an inclusive workplace, how women must embrace their strengths at the workplace and the human impact of redBus. Read the interview:

For Valentine's Day, redBus flipped the narrative from couples to people navigating breakups. Turning heartbreak into travel plans, the campaign transformed breakup reasons into playful coupon codes for friends to journey together. Read about it:

In an interview with The Hindu, our CEO Prakash Sangam talks about the 25% growth in online bus bookings in 2025 and the drivers of this growth. Read the interview here:

Proud to announce the launch of Discover Bharat campaign! redBus offers bus tickets at affordable prices alongside discounts across all platforms, encouraging travelers to discover the wonders of this country. Read the story in Campaign India:

Proud to announce that redBus has launched NOVA! This is India’s first integrated B2B marketplace for the bus industry, connecting 6000+ bus operators with verified product and service vendors. Read more at:

Our CMO Pallavi Chopra spoke to Marketing Minds about redBus' marketing strategy in 2025 and outlook for 2026. In this interview, Pallavi talks about regional storytelling, AI led strategies and the importance of cultural insights. Read about it here: