Santiago Víquez✓

i love stickers but i never know where to put them

What do we need to build great products? Products today are converging into the same thing. They have all collapsed into headless systems that can be used via text through an outsourced brain. Everything already looks and feels the same. Even branding is collapsing into the same. I love this study about the Aesthetics of AI. I’ve used them as a reference many times, and designed sites sites that followed them just as a cheap way to communicate intelligence. But they have zero point of view. All products look the same because we are constantly copying the strongest points of view, instead of developing our own. We become followers instead of leaders. To build something different, you need a strong point of view. Point of view is what makes an artist or a comedian great. They train for years for it, and go through sometimes painful self-discovery that allows them to create objects, ideas, or just sentences that resonate with millions. We don’t talk about it that much in tech, except sometimes implicitly when referring to Steve and his anecdotes. Steve built products the way he wanted them, because he had a clear point of view about how personal computing should feel. Not so long ago, everyone talked about taste as the moat. One reference that I like is @jxnlco: If you want to have taste. You have to eat. I agree, but you also have to cook. If we only eat, we become passive consumers of taste, and become Anton Ego from Ratatouille. Instead, you gotta cook like Remy. Remy developed extraordinary taste because of his natural curiosity. He learned from others, ate, cooked, and pulled inspiration from his personal environment, which gave him a point of view that no one else could copy. To build great products, those leading will need a strong point of view that let them understand the problem from a perspective like no one else’s. As those solutions get discovered by the competition, they will get copied instantly, so only those who obsess, and who can pull from diverse environments and their own true point of view, will be able to stay two steps ahead of everyone else. If agents are going to verify products instead of believing what we say about them, then the advantage shifts to the people who can keep building better products. And maybe the role of marketing changes too. Marketing as we know it will keep working to get human attention. In-person events, making technology still feel human, and building brands that people want to associate with won’t go away. But marketing to agents will increasingly become a product problem. When agents can verify claims for themselves, the product will have to do the convincing. Which makes branding even more important for another reason: attracting the people who can build those products. People with a strong point of view, aligned with the mission, who can accelerate and strengthen the product like no one else. Because we won’t be able to fake it till we make it for much longer.

I've learned so much from @emilkowalski skills ( that taking the course to give back and learn even more is a no-brainer.

I’ve been working on something new: AI for UI has 28 skills and 20 lessons on building great interfaces with AI. More than 3,000 people have enrolled so far. It’s $299 instead of $399 until early access closes on Friday. The full course opens in 2027.

Marketing is about convincing others your opinions are true, so much that they go and repeat them for you without being asked.

Who is building fridge cameras that connect to bots for grocerie shopping?

you can just notice things

funny how apps are now just connectors third party services that you use through your main AI

designing swag for hackathon

136 people have signed up for the + @supabase hackathon so far! 🥳

We are hosting a hackathon in NYC together with @supabase Join us and finally ship your startup. There will be prizes, Supabase and Sodabase credits. When: Wednesday, Nov 4 Save your spot:

So, if something is not a science, it does not mean that there is something wrong with it; it just means that it is not a science.

My favorite data quality issue: A missing ‘not’ in the commandments (1631)

probably slop fun slop tho

make it rain

Creating the future is the true moat

you can now monitor unlimited @supabase tables on we removed the table limit, even on the free plan.

Is it just me or it feels like @SpaceXSI will eventually buy @NotionHQ?