SecretSauce✓

Chad had 4 years to learn her favorite color. SecretSauce figured it out on day 1. Create on-brand images, product photography, ad creative, campaign visuals, and videos for your business on the first try. Open beta is live today:

So, just swapping AI voices won't fix your robotic UGC ad. But rewriting the script will. Promise. Use these 5 tips next time you need to write an AI UGC script:

it's too scary to even joke about it 🫣

Hey marketers. Before you brief AI for another "scroll-stopping" ad concept, try trend-jacking one of these 22 formats already stopping scrolls this October. We rounded up 𝟐𝟐 𝐭𝐫𝐞𝐧𝐝𝐢𝐧𝐠 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐟𝐨𝐫𝐦𝐚𝐭𝐬 so you don't have to, with real examples behind each one + tips on adapting it for your brand. 𝐓𝐨 𝐭𝐫𝐞𝐧𝐝-𝐣𝐚𝐜𝐤 𝐚𝐧𝐲 𝐢𝐝𝐞𝐚 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐛𝐥𝐨𝐠: 👉 Paste the blog section into SecretSauce with this prompt: "clone this trending format for my brand. Ask what inputs you need from me to make it nuanced." 👉 Ask SecretSauce to schedule it to Instagram 👉 Browse Creative Radar for more posts trending in your industry right now Find out the 22 trends:

If you've ever written a 200-word prompt just to get your brand's logo and colors right, this is for you. Still doing that in ChatGPT or Claude? Screenshot the prompt on page 2. Want your time back? Skip to slide 3.

ifykyk send help.

You're already living in ChatGPT and Claude. Introducing the SecretSauce MCP. Close the loop and turn any other MCP's data into 𝐛𝐫𝐚𝐧𝐝 𝐩𝐞𝐫𝐟𝐞𝐜𝐭 𝐜𝐨𝐧𝐭𝐞𝐧𝐭. Step 1. Connect the SecretSauce MCP: Step 2. Try these top prompts: ⭐ Turn sales objections in Gong into an on-brand social carousel ⭐ Generate ads for top blogs in Google Analytics then push to Meta ⭐ Turn top reviews in G2 into UGC ads ⭐ Make social posts for our top ranking keywords on Ahrefs ⭐ Turn the Notion webinar brief into a full marketing promo set ⭐ Use HubSpot customer data to generate a case study one pager Step 3. Get back perfectly on-brand content and publish.

This just in: 4% of marketers live under a rock. Swipe to see if you're using AI like everyone else ➡️ Though 96% of marketers use AI, only 26% of teams understand AI well, according to WFA in Marketing Week. In 2027, upskilling teams and increasing adoption will be top priorities for marketers. What are yours?

Why Your UGC Videos Look Fake & How to Fix It

hey so no matter how many times you remind AI to REFERENCE THE BRAND PDF, it still won't know how to use it (unless you do this 👇) "Yellow is our energetic accent" reads fine to a designer who can figure out how fill in the rest. But AI just reads the hex and guesses the rest ... which is why your content never comes back 100% on-brand. The fix is giving your AI instructions, not descriptions: 🚫 "Yellow is our energetic accent" ✅ "Yellow never backgrounds more than 15% of a frame" 🚫 "Use the logo consistently" ✅ "Never place the ink logo on maroon" 🚫 "Photography should feel warm and real" ✅ "Hard directional light, warm grade, real kitchens with visible mess" 🔔 Follow SecretSauce for more AI marketing, brand, and prompting tips!

Raise your hand if you keep snoozing your cal reminder to "post more" 🙋🏻‍♀️ We've gotten great early feedback on 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐥𝐚𝐧𝐧𝐞𝐫, and now it's publicly available! ✨ Audit your Instagram account for gaps ✨ Get a 7-day plan around the formats and hooks already working for you ✨ Generate every post, story, and reel in your brand style and voice ✨ Schedule them straight to your account See how it works: Try it now:

POV: it's your 12th prompt of the day and you're once again typing "we're a playful, minimal skincare brand for gen z." Our #1 tip for using SecretSauce: spend 20 ish minutes filling in your Brand Brain. Your Brand Brain is a living doc of your brand rules that SecretSauce automatically calls before creating anything. 3 things to add to your Brand Brain right now 👇 1. 𝐒𝐭𝐲𝐥𝐞 𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬. Screenshots of ads you love, moodboards, competitor content that nails it, your own best-performing posts. The more visual proof of "this is us," the less SecretSauce has to guess. 2. 𝐘𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐫𝐮𝐥𝐞𝐬. The hard nos and the always-dos. Never use stock imagery. Always show the product in-hand. Copy stays under 8 words. Whatever your non-negotiables are, they belong here so you stop having to enforce them prompt by prompt. 3. 𝐅𝐨𝐧𝐭𝐬, 𝐜𝐨𝐥𝐨𝐫𝐬, 𝐥𝐨𝐠𝐨𝐬. Upload the real files. Hex codes, the exact fonts (with usage rules for headline vs body), your logo variations. This is what stops SecretSauce from inventing a version of your brand every single time. Get more tips for better AI results 👇

You're rationing your credits. Skipping the extra variant, shelving the campaign idea until next month. 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐑𝐞𝐰𝐚𝐫𝐝𝐬: get more SecretSauce credits without paying more. 🎁 𝐋𝐨𝐠 𝐢𝐧 every day to collect free credits 🎁 𝐇𝐢𝐭 a 7-day streak for a bigger bonus on top 🎁 𝐑𝐞𝐟𝐞𝐫 friends and join our WhatsApp community 🎁 𝐄𝐚𝐫𝐧 for trying new parts of the platform, like Shortcuts, Video Studio, and Creative Radar More ways to earn are rolling out over the next few weeks. Start earning: Learn more:

Nobody warned you that AI would redraw your logo 400 different ways and call each one "on-brand" 🫠 That's what Asset Cards fix. It's the one SecretSauce feature that changes how you work more than any other. An Asset Card locks a reference (your logo, a product shot, an avatar, a font) as fixed material. SecretSauce reproduces it faithfully every time instead of redrawing it. 3 worth building on day one: 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐜𝐚𝐫𝐝𝐬. Upload a clean reference photo with accurate color, shape, and packaging. White background works best. If your photo is messy, SecretSauce cleans it up first, then locks the clean version. 𝐀𝐯𝐚𝐭𝐚𝐫 𝐜𝐚𝐫𝐝𝐬. Refine the person you want in your UGC content before generating anything. Age, hair, outfit, voice, cadence. The more defined the card, the more consistent they look across every video and post. 𝐒𝐭𝐲𝐥𝐞 𝐜𝐚𝐫𝐝𝐬. Lock a specific look (photography style, graphic design vibe, color treatment) so your overall aesthetic stays on-brand across every generation. Upload a few references, ask SecretSauce to turn them into a Style Card, done. Rule of thumb: if you're describing the same product, person, or look more than twice, that's your sign to make it a card. Get more tips for better AI results 👇

Trend-jacking is the easiest way to boost your account's reach. We went through Creative Radar, pulled what's blowing up on social media, and cut it down to 11 worth copying this month. Here's how: 1. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝟭𝟭 𝘁𝗿𝗲𝗻𝗱𝘀 blog: 2. 𝗣𝗶𝗰𝗸 𝗼𝗻𝗲 and copy the blog section + the Instagram link 3. 𝗣𝗮𝘀𝘁𝗲 𝗶𝘁 𝗶𝗻𝘁𝗼 𝗮 𝗻𝗲𝘄 𝗦𝗲𝗰𝗿𝗲𝘁𝗦𝗮𝘂𝗰𝗲 𝗰𝗵𝗮𝘁 with this prompt: "clone this trending ad for my brand. Ask what inputs you need from me to make it nuanced." 4. 𝗔𝘀𝗸 𝗦𝗲𝗰𝗿𝗲𝘁𝗦𝗮𝘂𝗰𝗲 𝘁𝗼 𝗽𝘂𝗯𝗹𝗶𝘀𝗵 𝘁𝗵𝗲 𝗽𝗼𝘀𝘁 to your Instagram account using Social Planner. 5. 𝗕𝗿𝗼𝘄𝘀𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗥𝗮𝗱𝗮𝗿 for more viral trends in your niche, clone them, and schedule them out.

Woke up and decided Eggo and Hot Pockets should collab 🤤

Let me save you a few hundred credits and a headache. This is how our creative team makes videos we're happy with: Stay in Review Mode. Video eats way more credits than images, so you want to check in at every step before the next one runs. Here's what to review at each checkpoint 👇 𝐓𝐡𝐞 𝐬𝐭𝐨𝐫𝐲𝐛𝐨𝐚𝐫𝐝. SecretSauce works out the concept and generates key frames for you. Approve the direction here before it writes a single line of script. A wrong concept caught now costs nothing to fix. 𝐓𝐡𝐞 𝐬𝐜𝐫𝐢𝐩𝐭. Read it out loud. Suggest any changes before any voiceover or scene renders. Rewrites at this stage are free, rewrites after render are not. 𝐒𝐜𝐞𝐧𝐞 𝐛𝐲 𝐬𝐜𝐞𝐧𝐞. For longer pieces, generate one scene at a time instead of all at once. One bad frame in a full render cascades through everything after it. Build them one by one so a bad take doesn't take the good ones down with it. Bonus: if something breaks, go back to the last scene that worked, tap revert, and keep building. No starting over. Get more tips for better AI results 👇

They say imitation is the sincerest form of flattery right? 😉 Drop in any ad you love. We'll clone the layout, the vibe, the energy with your brand and product in the spotlight.

Staying consistent on Instagram means knowing what to post, making it, and getting it up. That's 3 separate jobs, usually across 3 tools, and by Wednesday the week's fallen apart. Social Planner is the whole loop in one place. 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐥𝐚𝐧𝐧𝐞𝐫: plan, generate, and schedule a full week of Instagram posts from SecretSauce. 📅 𝐀𝐧𝐚𝐥𝐲𝐳𝐞 your Instagram account and get an audit of what's performing and what's not 📅 𝐆𝐞𝐭 a 7-day plan built around your top formats, hooks, and hashtags 📅 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞 every post in your brand voice 📅 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐞 directly to your Instagram account 📅 𝐈𝐦𝐩𝐫𝐨𝐯𝐞 performance every week. Real data feeds back into your next plan We're opening the first spots to a small group of users for a limited time. Request early access here: Learn more here:

POV: you're about to throw your laptop out the window because AI doesn't understand your prompts. Deep breath. Use these 3 tips for better results: 1. 𝐃𝐞𝐟𝐢𝐧𝐞 𝐰𝐡𝐚𝐭 "𝐛𝐞𝐭𝐭𝐞𝐫" 𝐦𝐞𝐚𝐧𝐬. Weak: "Please make it betterrrrrr." Strong: "Make the layout cleaner, reduce the text size, and add more spacing around the product." 2. 𝐖𝐡𝐞𝐧 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠'𝐬 𝐨𝐟𝐟, 𝐬𝐚𝐲 𝐰𝐡𝐚𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐬𝐭𝐚𝐲 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐜𝐡𝐚𝐧𝐠𝐞. Weak: "Why don't you understandddddd?" Strong: "The product should stay centered, but in this version it moved left. Keep the same composition and only change the background." 3. 𝐒𝐭𝐨𝐩 𝐩𝐚𝐬𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐦𝐞𝐠𝐚-𝐩𝐫𝐨𝐦𝐩𝐭𝐬 𝐢𝐧 SecretSauce enhances your prompt in the background, the long version just confuses it. Just be clear and use plain words. Get more tips for better AI results 👇