FreeWheel, A Comcast Company✓

300+ customers and partners already build on FreeWheel’s APIs and developer tools. At our inaugural FreeWheel:BUILD summit, we got into what comes next for them: AI agents working directly in advertising workflows, our MCP Server, and a platform that keeps getting better the more people build on it. Our CPO @dworin recapped the whole thing in a new post:

Unaided brand recall: 33% on streaming, 12% on social. Our Director of Insights, Andrea Wood, on how streaming turns attention into memory.

Get the latest report from our Viewer Experience Lab — Why Brands Need TV: How Streaming Captures Viewer Attention That Drives Performance — on our website:

As Election Day nears, priorities multiply. Taylor Chamberlain, Director of Programmatic Demand, Independent & Political, on keeping unified control across channels, inventory, geography, and audiences in Buyer Cloud.

The hardest part of a seasonal campaign is rarely the idea. It’s assembling the right inventory fast enough for the moment to matter. That’s the work curation should take off a buyer’s plate. FreeWheel organizes premium supply around seasonal and cultural moments, so buyers can focus on what their consumers want and where their message will run. Gabriela Menna, Director, Supply Curation and Enablement, explains how buyers can activate around Q1’s peak moments with the curation already done.

We're proud to celebrate Laurence d'Août, Vice President of Sales, International, who was recently named Commercial Leader of the Year at the 2026 European Video Awards! 🏆 This well-deserved recognition reflects Laurence's leadership, strategic vision, and dedication to helping our partners succeed, while continuing to make a meaningful impact across our business and the wider video advertising industry. Congratulations, Laurence!

Political campaigns don’t just want impressions. They want proof. Alex Ibarguen, Director, Independent & Political Platform Demand Sales, on showing where CTV dollars went, who they reached, and what CTV added beyond linear.

RT @shopaditi: Best video on LinkedIn in Adtech right now is the @FreeWheel team explaining what an MCP is.

What the heck is an MCP server? Your AI assistant is good at thinking. An MCP server lets it actually do something. Here's what that means.

Verified household precision in political CTV comes down to three moves. Control the geography, validate the household, and know when you’ve truly built reach. @Monicalax, Director, Politics & Advocacy, walks through how to make them in FreeWheel Buyer Cloud.

Our latest Video Monetization Report is here, analyzing trillions of premium video impressions across the streaming ecosystem. Read more here:

We are delighted to announce the appointment of Hamid Davari as Commercial Director, MENA. Hamid brings over 20 years of experience in TV and streaming across advertising, partnerships and business development, and will spearhead FreeWheel’s expansion across the region.

How much of AI in TV buying is real, and how much is still promise? We get specific with @Carat_USA, @NBCUniversal, and @Adweek for @advertisingweek New York. Tue, Oct 6 | 1:30 PM ET | Tech Stage |

Another wonderful night for FreeWheel at the European Video Awards! We're delighted to have won Best Buy-Side Technology Innovation for FreeWheel Curation Hub: Redefining Supply Path Optimisation for Premium Streaming.

RT @L2political: Q&A: Unlocking Political CTV Performance with L2 and FreeWheel

We’re thrilled to be shortlisted in three different product categories at ExchangeWire’s The Wires awards 2026, and Stephanie Harvey, Commercial Director, UK & Global, has been nominated for the Ad Tech Rising Star award! Vote for Stephanie here:

Transparency that only shows up in the post-campaign report is reconciliation, not strategy. Buyers need visibility they can act on before, during, and after a campaign. Todd Keats, VP, Platform Demand, on how Buyer Cloud is closing the transparency gap:

Defining the next era of televison advertising was at the heart of a series of discussions with senior executives from some of Europe's leading broadcasters and media companies. We asked Emmanuel Josserand to break down the conversations:

One week to go! We’ll be back in Cologne this time next week as we return to DMEXCO. Find us in Hall 6.1, Booth S B-048

Congratulations to David Mas, who has been named as a finalist in the Skiller Academy Awards! 🏆 David’s nomination is in the Media (Yield Media/CTV) category, which recognizes talent with a focus on campaign performances within a digital media outlet.