IAB Tech Lab

Streaming is growing up! Is your CTV strategy keeping pace? In just two weeks, join us at #IWantMyCTV to explore what better forecasting, live streaming, and ad delivery require in practice! Get your ticket while there is still time:

1 week away! At #InternationalSummit in London we'll be decoding how conversational interfaces and autonomous agents are fundamentally redefining discovery and media distribution!

At #IWantMyCTV we’ll explore what publishers should know about the demand buying their inventory. Hear how better information sharing could improve yield, ad pod construction, frequency management, and more while delivering a better viewer experience:

Our LEAP Implementation Guide is now open for public comment until November 23. The guide provides practical guidance for implementing the Forecasting and Concurrent Streams APIs. Thank you to @AmazonAds, @TheTradeDesk, and @IndexExchange:

At #InternationalSummit, join Bedrock Platform CTO, Damian Naglak, who will share real-world campaign data showing how embedding bidders directly inside the exchange unlocks complete supply visibility, slashes CPMs, and ensures 100% deal delivery:

At #InternationalSummit, Alkimi will share what happened when they tested leading AI models with real-world briefs in a controlled market. Watch a live demo on how human-in-the-loop guardrails keep agentic trades safe and strictly within bounds:

Device spoofing, binge watching and HDMI-connected devices all raise questions about what advertisers are actually paying for and how to measure it consistently. At #IWantMyCTV learn from IAS and Amazon Ads on how OM SDK helps address these challenges:

Only 10 days until #IABTechLab's #InternationalSummit in London! Get ready for live technical demos and expert panels revealing how AI agents and autonomous decisioning are completely rewriting discovery, monetization, and addressability:

AI agents are only as smart as the data behind them. Discover how brands, publishers, and platforms are using LiveRamp's data collaboration infrastructure to power autonomous agents and drive superior marketing outcomes. Register today:

**BREAKING NEWS** Due to overwhelming demand, we're extended the Public Comment period for AAMP 3.0 and OpenProposal until Tuesday November 10, 2026: #AgenticAdvertising #AAMP #OpenProposal

CTV is growing up, but isolating streaming spend in a silo holds back true campaign impact. At #IWantMyCTV on November 12 you’ll learn from Ogury's Nadav Perry on how unifying CTV with cross-channel audience strategies drives better full-funnel outcomes:

Container technology is transforming how ad tech enriches the bidstream, and ARTF Version 1 is already driving industry adoption! Join us to break down how ARTF elevates OpenRTB and reveal what is on the horizon for Version 2. Register today:

Ready to scale next-generation CTV ad formats without the technical headaches? At #IWantMyCTV on Nov 12 in NYC, learn how to seamlessly plan and implement emerging formats while bypassing common deployment gotchas from Index Exchange's Catherine Cho!

Just 2 weeks away from #IABTechLab's #InternationalSummit on November 5 where we'll dive headfirst into the Agentic Web and AI’s impact on CTV, Privacy, and RTB. Grab your pass now:

We kicked off our October #AgenticBootcamp with Head of Agentic, Matthew Jacobs, discussing the future of AI-driven media buying and selling followed by Sigma Software's Bryan Szekely showing their upcoming AAMP donation including live demos of buyer & seller agent interactions.

Streamlining your deal setup and boosting performance no longer has to be a tradeoff. In our explainer video, we explore how combining the Deals API for precise cross-platform deal terms with ARTF container technology for real-time bid enrichment:

Moving to server-to-server requires a foundation built for scale and sub-millisecond speed. We’re excited to have Fastly's Simon Wistow share how leveraging edge cloud platforms helps eliminate client-side latency, secure consent chains, and more:

The ability to collaborate on viewer data securely without compromising user privacy is becoming a core mandate for streaming growth. At #IWantMyCTV, Databricks will share how to maximize audience yield and attribution in a privacy-first world:

Our CEO breaks down why the industry needs to focus on publisher economics, how reduced measurement visibility risks shifting budgets toward walled gardens, and why open-source tools like Trusted Server give publishers back agency in their own ad stacks:

Join #IABTechLab's UK Agentic Bootcamp on Tuesday, 3 November! We'll break down the latest AAMP updates, deliver live demos of Buyer & Seller Agent SDKs, and show you how to deploy these protocols in your business!