#IABTechLab

Cross-platform CTV measurement shouldn’t be a puzzle. At #IABTechLab’s #IWantMyCTV on November 12 in NYC, Amazon Ads’ Vinod Panicker and Jill Wittkopp will unpack how OM SDK standardizes impression measurement across streaming environments:

AAMP 2.3 is here! Be among the first to explore the latest updates tomorrow at #IABTechLab's upcoming webinar, Getting Enterprise Ready with AAMP 2.3 to discover the new enterprise-ready capabilities, hear directly from the experts behind the spec, & more:

#IABTechLab has released the Events and Conversion API (ECAPI) for public comment until February 20! This spec standardizes how event and conversion data is shared across platforms and partners by promoting interoperability, consistency, and privacy:

At a recent Index Explains Live event, #IABTechLab CEO Anthony Katsur discussed ARTF, which is designed to support transparency, trust, and scalable collaboration across the programmatic ecosystem:

Just 2 weeks away from #IABTechLab's #InternationalSummit on November 5 where we'll dive headfirst into the Agentic Web and AI’s impact on CTV, Privacy, and RTB. Grab your pass now:

San Francisco, we’re coming! Join #IABTechLab on Oct 13 for our West Coast Symposium, where we’ll dive into the technology shaping digital advertising, with technical demos, fireside chats, & more. Get your Early Bird ticket by Sept 14 for the best price:

The #IABTechLab Trusted Server prototype is live! We invite publishers, agencies, technology companies, Prebid and others to contribute to this open-source framework, which aims to move the digital ad economy out of the browser and give publishers total control over how they monetize their content and audiences. Take the power back, publishers!

Welcome to the #IABTechLab Board, Katherine! So glad to have you help direct Tech Lab initiatives.

🎉 Join us in welcoming Sigma Software to the #IABTechLab Board of Directors and Katherine Tuluzova, CEO of Sigma Software, as our newest Board Member! We're excited to welcome Katherine's leadership and perspective as we continue shaping the future of the open internet together.

If you’re still on the fence about whether or not to attend #IABTechLab’s Privacy and Identity in AdTech Workshop in NYC on September 11 here is yet another reason why you need to be there:

🚨 Last chance to register! Join #IABTechLab and Databricks to explore how AI agents and open, interoperable data are reshaping the future with live demos of Agentic Media Buying & Selling, Agentic Ad Sales, and AI-powered predictive measurement:

#IABTechLab CEO Anthony Katsur will be speaking at BVDW’s Online Ad Summit on September 22! Join Tony as he explores how open standards and industry collaboration are shaping the future of Agentic Advertising in the AI era:

This is a great visual describing UCP! @SimonJHarris. Do you mind if we use it at the #IABTechLab?

For anyone wondering how UCP might be used in practice by a buyer & seller agents that are based on AdCP to broker & report on an audience buy this might be useful:

Agentic AI is reshaping how advertising gets done—but without shared rules, it risks fragmentation. #IABTechLab’s Open Direct introduces a standardized way for buyer and seller agents to discover, negotiate, and transact with transparency & accountability:

Here we go! #IABTechLab #SignalShift

In recent @AdExchanger article, #IABTechLab’s Jill Wittkopp highlights the CTV Ad Portfolio designed to bringing clarity and consistency to interactive and emerging CTV ad formats and is open for public comment through January 31:

#IABTechLab's Agentic Advertising Architect, Brian Tomasette, digs into how OpenDirect 2.1 powers both Buyer Agent for DSPs, agencies, and advertisers & Seller Agent for publishers and SSPs. Check out the full user documentation here: #AgenticBootcamp

The #IABTechLab has released a major update to the Open Measurement SDK (OMSDK)! Introducing Device Attestation. This is a breakthrough in combating ad fraud, especially on CTV. This update integrates Privacy Pass, an @ietf open standard that lets a device prove it’s real without revealing personal data. In other words, we can now verify device authenticity without tracking, a perfect balance of trust and privacy. Here’s how it works: • Device manufacturers or OS providers issue privacy-preserving attestation tokens confirming that a device is genuine. • These cryptographically blinded tokens are integrated into OMSDK so ad verification systems can confirm whether impressions come from real, attested devices. • Because these tokens can’t be used for identification or tracking, they protect both advertisers and consumers. This is one of the most important anti-fraud tools ever introduced in digital advertising, but it only works if device manufacturers, OEMs, and CTV platforms adopt it, and if brands and agencies demand it. If the industry truly wants to stop CTV fraud, this version of the OMSDK should be adopted immediately. Otherwise, we have to ask ourselves: do we really care about fighting fraud, or just talking about it? Huge thanks to the OMSDK Working and Commit Groups and to @AmazonAds for their stalwart support in designing and developing this critical update.

#IABTechLab has announced new Device Attestation support in the Open Measurement SDK to help to fight device spoofing and bring more trust into CTV & mobile advertising. Learn more about how this adds another layer of supply-path transparency here:

Only 10 days until #IABTechLab's #InternationalSummit in London! Get ready for live technical demos and expert panels revealing how AI agents and autonomous decisioning are completely rewriting discovery, monetization, and addressability:

Check out #IABTechLab’s latest Agentic Advertising Management Protocols (AAMP) explainer video outlining our approach to Agentic Advertising and reviewing the 3 pillars of the AAMP framework – Foundations, Protocols, and Trust and Transparency:

Don’t miss the opportunity at #IABTechLab’s #InternationalSummit to sit down with Bertelsmann’s Achim Schlosser, Supertab’s Joseph Varvara, and Shailley Singh to talk about how CoMP can turn uncontrolled crawling into authorized, accountable access!