Ipsos in the UK✓

ICYMI: NEW headline voting intention from Ipsos dropped over the weekend... 📊Labour on 32% with a lead of +8 – the largest Labour lead Ipsos have recorded this parliament 📊Conservatives take second place the first time since June 2025 📊Reform UK down 3 points and Greens down 5 *Chart colours corrected, data unchanged.

📊 On the economy Labour and the Conservatives are neck and neck (20% vs 18%) with Reform UK back at 10%. This position is markedly different to November 2025 where the Tories were on 17%, Reform 16% and Labour 10%. 🟦 Reform UK leads Labour on asylum and immigration Labour by 14 points (28% to 14%). However, last November Reform was on 35% and all other parties in single digits. 🔴 Labour also leads on healthcare by 16 points over the Conservatives (27% to 11%). 🔵 On Defence the Conservatives and Labour are neck and neck with the Conservatives on 19% and Labour on 18% Reform are on 10%.

Increase borrowing to spend more on public services, OR, cut borrowing even if that means less spending? Brits are split. Joint polling with @NIESRorg 👉

Andy Burnham is hoovering up the votes on the progressive left, and on the right, the tectonic plates are shifting from Reform to the Conservatives. @keiranpedley spoke to @LBC about our latest voting intention polling 🎙️

35% are satisfied with the job Kemi Badenoch is doing as leader of the Conservative Party (+7), 39% are dissatisfied (-7). This is Badenoch’s highest satisfaction rating with Ipsos since becoming Leader of the Opposition.

RT @keiranpedley: Great chatting through today’s @Ipsos_in_the_UK polling with @lewis_goodall on @LBC this morning. Upshot: the Burnham bounce is real as Labour consolidates the left vote whilst the right remains divided. But it’s the Tories - not Reform - now in 2nd.

RT @LBC: ‘Andy Burnham is hoovering up the vote on the progressive left…’ Ipsos' Keiran Pedley explains to @Lewis_Goodall how Labour is leading a return to two-party politics.

NEW headline voting intention from Ipsos 📊Labour on 32% with a lead of +8 – the largest Labour lead Ipsos have recorded this parliament 📊Conservatives take second place the first time since June 2025 📊Reform UK down 3 points and Greens down 5

NEW Ipsos VI poll out tomorrow morning - stay tuned 👀📊

The public expects a difficult Budget. Nearly two-thirds (65%) expect taxes to rise, while half anticipate increased government borrowing. Our latest data with @NIESRorg here 👉

October leaderboard 📊Polanski receives his worst favourability rating since becoming leader of the Greens (16% favourable, 52% unfavourable,-36 net) 📊Farage and Polanski are the politicians where the majority are unfavourable- 56% Farage, 52% Polanski, 📊Burnham is the only politician with a net favourable rating (39% favourable, 31% unfavourable, +8 net) 👉 (Fieldwork October 9-13)

Is "headphone dodging" Britain's most unacceptable public transport habit? Our latest poll suggests Brits will have little sympathy for the targets of Andy Burnham's new campaign. 🎧Around 9 in 10 (88%) say it's unacceptable to listen to music or watch videos without headphones on public transport. 📊👉

Perceptions of Andy Burnham's political identity have strengthened since entering Number 10. Prior to becoming PM only 37% thought it was clear what he stood for. However, since he's become Prime Minister this has jumped to 57%. 👉

84% of Brits think its clear what Nigel Farage stands for, and just over half say the same for Burnham (57%) and Badenoch (54%). The leaders of the Green Party and Liberal Democrats lag further behind. 👉

For the first time this parliament, the Conservatives are seen as the main opposition to Labour. Reform held a clear advantage earlier this year, with a 28-point lead in May. But that lead has narrowed over recent months, with 35% of Britons now naming the Conservatives as Labour's main challenger, compared with 32% for Reform UK. 👉

Over 4 in 10 think it’s likely that Andy Burnham will win the next General Election. When we asked Brits this question about Starmer during his tenure, the majority thought a win was unlikely. 👉

Women are most likely to say there are no circumstances where they would be willing to take up arms and go to war for Britain (56% vs 40% of men). Middle-aged Brits (35-54) are also most likely to say the same (54% vs 45% of 18-34 year-olds) 👉

Ahead of the Autumn Budget, join @chepker, Andy Haldane, David Aikman and @_AlexBogdan for a discussion on the difficult choices facing Government. Our expert panel will be exploring how the public balances competing priorities across taxation, spending and public services. Register 👉

RT @Ipsos_in_the_UK: What trade-offs are the public willing to make when it comes to tax, spending and national priorities? Join the Ipsos x @NIESRorg Beyond the Bubble webinar to hear insights from Ipsos polling, and an expert panel, ahead of the Autumn Budget. 📅 20 October 🕧 12:30-13:30 Register👉