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Joni Sweet
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Joni Sweet

@JoniSweet

Freelance writer & PR coach Words: @Forbes, @NatGeo, @TIME, @TripSavvy @LonelyPlanet, @Yahoo, @Frommers + more; Vegetarian, cyclist, cat lady; Traveler at ❤

2K Following3.6K Followers4.5K Posts
  1. Joni Sweet@JoniSweet
    New year, new services! Here are ways we can work together in 2024. ↓ ✍️Writing: I cover travel, health, wellness, finance and more for publications and brands. Need a smart, reliable writer for your roster? Let's talk.
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  2. Joni Sweet@JoniSweet
    This is finally happening on April 8! DM me if you want to join. :)
    Joni Sweet @JoniSweet
    PR pros, I have an idea about hosting a live online event to provide rapid on-the-spot feedback for PR pitches in a group setting. Is this something you'd be into? Honest feedback is appreciated!
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  3. Joni Sweet@JoniSweet
    PR pros, I have an idea about hosting a live online event to provide rapid on-the-spot feedback for PR pitches in a group setting. Is this something you'd be into? Honest feedback is appreciated!
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  4. Joni Sweet@JoniSweet
    Joni Sweet
    RT @elvissun: Forbes racks up 6 million views daily. Yet 99% of founders are clueless about PR. We turned to a top journalist to tackle our 5 burning questions to help you get big media features. Catch this exclusive FAQ drop in our newsletter tomorrow and hear from @JoniSweet yourself.
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  5. Joni Sweet@JoniSweet
    My newsletter has grown significantly—we're now at more than 2,700 subscribers! I'm opening up new spots for sponsors (& one spot is already sold for March). If you're looking to spread the message about your brand or service to PR pros, let's talk!
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  6. Joni Sweet@JoniSweet
    Is there an app I can use to temporarily pause incoming voice notes? Sometimes I can text, but can't do a voice note, and I'd like my contacts to know when they should avoid sending me one.
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  7. Joni Sweet@JoniSweet
    For 2025, let’s normalize sending interview questions or at least talking points in advance (for most stories). It’s a way to help sources feel more comfortable and deliver better quotes. Let's get real: Most of us aren’t working on front-page exposés every day, and that’s OK.
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  8. Joni Sweet@JoniSweet
    My two cats made their editorial debut in my review of self-cleaning litter boxes for Best Products! I wonder if they can be considered a tax deduction this year...🤔
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  9. Joni Sweet@JoniSweet
    Wow, imagining likening someone trying to make a living to “a dog with a frisbee.” This is so disrespectful and I will never work with an editor who speaks to writers this way when requesting pitches.
    Jill Schildhouse jillschildhouse.substack.com @JillSchildhouse
    Imagine being the editor of a magazine and calling freelancers — you know, the talented professionals you rely on to create your product — DOGS in your plea for pitches. Disgusting. I hope he receives zero pitches (and wait til you find out he pays pennies!). #media #journalism
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  10. Jill Schildhouse jillschildhouse.substack.com@JillSchildhouse
    Imagine being the editor of a magazine and calling freelancers — you know, the talented professionals you rely on to create your product — DOGS in your plea for pitches. Disgusting. I hope he receives zero pitches (and wait til you find out he pays pennies!). #media #journalism
    Download
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  11. Joni Sweet@JoniSweet
    Usually by this time of year, I've received several emails from editors thanking me for my hard work over the last year. This year? None. Not one. I'm not taking it personally, but I think it says a lot about the current state of the industry.
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  12. Joni Sweet@JoniSweet
    Great! Do concert tickets next!
    Eater NY @EaterNY
    The Restaurant Reservation Anti-Piracy Act first passed this summer
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  13. Eater NY@EaterNY
    The Restaurant Reservation Anti-Piracy Act first passed this summer
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  14. Joni Sweet@JoniSweet
    Tomorrow's the big day: IMM Power Hour! If you're in travel PR and planning to attend International Media Marketplace in 2025, you won't want to miss this event. DM me for details!
    Joni Sweet @JoniSweet
    Travel PR pros, IMM 2025 is just 7 weeks away! Want to make the most of your time at the conference? Join me and Cassandra Brooklyn on Dec. 11 for insider tips on networking, navigating the day, and leaving a lasting impression. DM me to RSVP.
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  15. Joni Sweet@JoniSweet
    Travel PR pros, IMM 2025 is just 7 weeks away! Want to make the most of your time at the conference? Join me and Cassandra Brooklyn on Dec. 11 for insider tips on networking, navigating the day, and leaving a lasting impression. DM me to RSVP.
    Download
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  16. Joni Sweet@JoniSweet
    Joni Sweet
    RT @loratliff: Stuck in a holiday rut? Want to get your 2025 freelance hustle off to a strong start? Join me and @StefanieWaldek , freelance writer for Travel + Leisure, Condé Nast Traveler, Virtuoso, and more, for an intimate one-hour group session.
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  17. Joni Sweet@JoniSweet
    One of my favorite things about writing gift guides is sharing them with the brands and creators I cover. So much joy in these exchanges!
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  18. Joni Sweet@JoniSweet
    Hiii PR friends... I know we're all in the chaos of gift guide season, but please do not send follow-ups 1 day after your initial pitch. (This has happened to me twice today!) It only makes our inboxes even more disastrous. Give it at last a week. Thanks!
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  19. Joni Sweet@JoniSweet
    Just made my debut in Travel + Leisure with a review of Secret Bay Resort in Dominica! Private treehouse-style villas, hidden beaches, a funicular through the rainforest, and rainbows every day—it’s magical.
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  20. Joni Sweet@JoniSweet
    Just found out someone fakes not knowing their zodiac sign to avoid astrology talk, and honestly? Genius strategy.
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  21. Joni Sweet@JoniSweet
    The Onion buying Infowars is the best news we’ve had in a while.
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  22. Joni Sweet@JoniSweet
    PR friends, it's your last chance to RSVP for my Press Trip Planning Masterclass! If you want to join, DM me for the details.
    Download
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  23. Joni Sweet@JoniSweet
    I'll be honest: The last thing that I want to hear after a PR person asks what I'm working on and I refer them to my newsletter is that they don't have time to keep up with newsletters. That's where the opps are—if you don't make the time to read, you're missing out.
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  24. Joni Sweet@JoniSweet
    Posts @JoniSweet
    And it’s fine to sign up and not read every word or every newsletter I publish. I don’t expect you to. But I also don’t want to hear that you’re not going to make time for it. Keep it to yourself.
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