Salesforce

Hey AI, meet the #1 CRM — 🔴LIVE at the @Dreamforce Main Keynote @Benioff shows how to unlock trapped value from anywhere

Agents are only as smart as their context. Why memory matters 👇

.@TxDPS boosted their customer support capacity by 105% — step inside their playbook for deploying AI Agents at scale

Through the years, one thing has stayed constant for @F1®: innovation ⚡️ @Salesforce is helping power the next era of the sport. @DanielRicciardo shares how Data 360 and Agentforce are bringing millions of fans closer to the grid than ever before.

Don’t miss a moment — watch every episode of Inside F1®:

AI agents can fail quietly Costs can keep climbing And you might not know until customers are already affected Agent Fabric brings more control: → Evaluate continuously for quality issues → Trigger predefined interventions when quality drops → Cap spend before requests exceed budget If your agents are live, evaluate them live

When an AI agent starts getting it wrong, how quickly can you catch it? New Agent Fabric capabilities help enterprises spot agent issues and act on them from the same platform you already govern your agents. Explore the announcement:

Your next customer may never visit your website. Their AI agent might do it for them. Shop. Book. Make a return. Contact support. That gives your business three choices: 1. Block personal agents and risk turning customers away 2. Let personal agents find their own way through your website and APIs 3. Meet them with an agent of your own Your customer’s agent brings their intent. Your business agent brings the context — products, policies, data, workflows, permissions, and rules — to get it done. But if their personal agent does all the thinking, weighing, and recommending, it makes the decisions while your business just fulfills the order. Businesses that meet customers’ personal agents with business agents of their own keep the customer data, conversation, and relationship on their side.

Unapologetically here for the @DanielRicciardo hype 🔥 Fuel the obsession. Binge every episode of Inside @F1®.

Agent Optimizer turns case history into a trained Help Agent First, it identifies the top use cases to automate from your real customer conversations and cases Next, it reuses Flows and actions already in your org Finally, it tests and refines the agent against real scenarios until it meets the quality standard The result: a trained, Studio-ready agent in one guided session New in Winter ‘27

Spring ‘27 Release needs a logo. You pick 👇

Tokens are the cost. Finished work is the value. That’s why we count Agentic Work Units.

I'd much rather work with someone who flexes much they accomplished with the fewest amount of tokens vs how many tokens they spent, and I sense this is a major trend in general How we quantify this as an industry is still TBD, probably a major new set of benchmarks

More on AWUs here:

Complex flows get messy fast Flow Builder now lets you group related elements into named, collapsible groups Label and describe each group Collapse a group to hide the details and focus on the bigger picture New in Winter ‘27

RT @SalesforceNews: Transactions executed by personal AI agents have grown 43% month over month, while only 3% of e-commerce companies are actually allowing these transactions. Customers want to leverage personal agents in the places they are already shopping, and the businesses that are allowing personal agent interactions are already seeing the benefit. But lack of trust and governance can result in security vulnerabilities. Many companies are hesitant to let consumer agents in. So how can businesses benefit from personal agents while mitigating the risks? Itai Asseo, VP, Incubation & Brand Strategy, Salesforce and Mick Costigan, VP, Salesforce Futures look to a future where personal agents become widespread and discuss the agent-facing infrastructure that's needed to keep up.

AI can generate. But can it create? We put @iamwill through a rapid-fire round on AI, marketing, and where humans still have the edge.🔥 OR ❄️

Changing perceptions. Creating opportunities. Inspiring the next generation of female racing drivers. At @Salesforce, we believe technology has the power to bring people closer to the sports they love and help drive meaningful progress. Through our partnership with Formula 1®, we’re bringing fans closer to @F1ACADEMY™, showcasing the talent, determination and ambition shaping the future of motorsport. In the latest episode of Inside @F1®, @DanielRicciardo gets an inside look at the drivers and the mission behind F1 ACADEMY™.

Watch the full episode:

See F1® Official Rules and enter:

Excited to be part of @NVIDIAAI’s Nemotron 3.5 Super VL launch We’re customizing it to power AI agents in Missionforce Operations that can digitize and automate complex government workflows in secure customer environments Let’s put it to work 🤝

Meet NVIDIA Nemotron 3.5 Super VL Our new open model combines reasoning and tool use with text, image, document, and video understanding for long-running AI agents. 120B total parameters with 12B active 🧵

Get hands-on with the latest Salesforce innovations at World Tour New York 🗽 See Agentforce Coworker, Salesforce with Claude, Slackforce, and more. Explore how AI grounded in your business data and context can help your teams work smarter and move faster. 160+ sessions, live demos, and hands-on training. All for free. Register now:

Are you still scrubbing out the busywork? @TheGroutGuy isn’t. They’ve scaled from a one-man van to 200 people by leveraging Salesforce. AI handles the scheduling so the team can focus on their customers.