TopRank Marketing B2B

Only 52% of B2B marketers say they feel very confident justifying their influencer budget to a CFO. That's roughly half of the people running these programs. 👻 Embrace the creator revolution for scary good results. #InfluencerMarketing #CreatorMarketing

93% of B2B marketers running influencer programs rate them as effective. Only 46% call them very effective. Data from top B2B marketers points to 7 features that separate the very effective programs from the rest. Understand them:

83% of B2B marketers are diving into influencer marketing. It’s mainstream now. Who are the leaders defining the future of B2B influencer marketing? We have 20 you should be following ➡️ #InfluencerMarketing #B2BMarketing

B2B #InfluencerMarketing works. You stop treating it like a side project. According to our report: 🔹 Only 30% of marketers report AI visibility to leadership 🔹Those who do are 2x more confident justifying budget to a CFO The playbook is changing.

83% of B2B marketers have an influencer marketing program, are building one, or plan to launch one within the year. Where does your team stand? The 2027 B2B Influencer and Creator Marketing report is now out! Dive in ➡️ #B2BMarketing #InfluencerMarketing

Insight to Impact - What does that mean in the world of B2B Marketing? @dfriez Shares her insights and highlights from #CMWorld: 🔶 Thought leadership impact 🔶 Influencer marketing for B2B 🔶 AEO Strategy 🔶 Reddit marketing Read here:

Creating more content is easy. Earning buyers' trust and becoming a source AI answer engines choose requires more. Here's how to bring original research, influence and experiential content together through Best Answer Marketing.

Today we welcome a guest post from @DakotaShane_Nun from ProductAI about the importance of digital PR for AI search visibility. Plus top B2B digital PR myths that need to be busted. Check it out:

At what buyer stage do the highest performing B2B marketers invest in influence? New research shows: ✅ Evaluation: 62% ✅Decision: 63% ✅Post-sale: 46% Learn about full funnel B2B influencer content planning from @NickNelsonMN

B2B analyst recognition brings prestige with buyers who know you, but can AI see it? Are influencers talking about it? Learn how to use Best Answer Marketing for influence to turn Analyst recognition into full funnel AI visibility :

RT @leeodden: Save the date! (does anyone say that anymore?) Sept 3rd, I speaking with Dreamdata about our new B2B Creator and Influencer Marketing research report with Ascend2: What 400 B2B Marketer Say About Creator Marketing. Great insights on influence + AEO 👉

B2B content now has two audiences: buyers and AI. Learn how research, influence and thought leadership can help your brand become the best answer for B2B buyers and AI answer engines alike:

Being the Best Answer in AI Search Requires Unique Content – Here’s How

86% of B2B brands run influencer marketing programs but less than half rate their programs as very effective. Influencer marketing isn't a software problem. It's a strategy and relationship problem solved by working with the right experts. Learn more:

B2B brands don't have a marketing problem, a sales problem, or a product problem. They have a go-to-market problem. For clarity on GTM alignment, the new episode of #BeyondB2BMarketing features Sangram Vajre dropping wisdom you must see/hear:

Modern B2B buyers and groups have more sophisticated needs than what a "brandividual" influencer can deliver. Smart B2B marketers map the right influencers to the right content to drive outcomes. Great insights from @leeodden on the Not Just Ads podcast:

Cannes Lions made it clear that creators are here. For many B2B brands, the untapped opportunity isn't only creators, it's building influence from within. Today's post outlines 10 tactics and 3 examples for B2B brands to elevate with buyers and AI search:

AI isn't the biggest marketing story of 2026. The pressure to prove impact with flat budgets is. 📊 Marketing budgets: +1.3% 🤖 AI: 15.3% of budgets 🧠 63% of LLM visibility comes from long-term brand building. via @marketingdive

What opinion does ChatGPT, Gemini and Claude have about your B2B brand? How can you optimize beyond AI visibility? Find out in the latest episode of the #BeyondB2BMarketing podcast with Trevor Pyle from Profound:

Can blogs still serve a purpose for AI search visibility or even SEO? Get the facts from @TopRank's B2B Marketing Blog

Is blogging for B2B marketing dead? Blogs might not be the tip of the iceberg, but they are valuable in a different way for AI search. See what the latest research says about blogs and AEO/GEO by @NickNelsonMN @toprank