ArcSpan

🚀Big news from #ArcSpan! Our groundbreaking Audience Monetization System (AMS) is leading the new era in DMPs. Instantly turn first-party data into buyable audiences and gain immediate insights. Read all about it in @AdExchanger: #AdTech #Data #DMP #1P

RT @DCNorg: The ad market has been shaky, but the New Year brings new opportunities. Cookies finally fading provides opportunities for publishers that can offer differentiated audiences at the scale that advertisers desire. Chris Guenther, COO, @ArcSpan Technologies

We're excited to welcome Michael Gashonia to ArcSpan! He brings a wealth of experience in Revenue and Technical Operations from leading global Publishers. Welcome aboard! 🚀

RT @MarTechSeries: Publisher Monetization Company @arcspan Technologies Hires Revenue Ops and CTV Vet Michael Gashonia to Lead Data Platform Operations #martech #marketing #Technology #ArcSpan

RT @DCNorg: Publishers that want to preserve their audience extension revenue streams will need to explore and test alternative methods of targeting, whether it’s an alternative identifier based on e-mail addresses or an anonymized identifier. @arcspan

When done correctly, Audience Extension can be a significant source of revenue for publishers. Our own Pete Rooney discusses the current, and future, opportunity for publishers:

Today, we're celebrating a major product release within our Audience Engine. "Contextual APP" (Analyze, Process, Push) is our audience data solution that helps publishers better structure and optimise their contextual data for the buy side. Read more here:

We're growing...FAST! ArcSpan just added two key hires in Kelly Merton (VP Sales) and Artemio Rimando (Data Scientist). Welcome aboard! 🚀

RT @DCNorg: For publishers, correctly mapped taxonomies lead to increased buyer opportunities and an improved user experience for those reading their content. For buyers, they can enjoy better brand safety and brand relevance. | By James Dempsey @arcspan

Our COO, Chris Guenther, has a few thoughts on how publishers can learn and benefit from buy-side practices. Read his hot take here:

Welcome aboard, Kathryn Burns! 🚀

Some big news for the ArcSpan team last week, we completed our $6m raise! We can't wait to continue on our current trajectory into 2022 and onwards.

We're hiring for multiple roles across Sales, Engineering, Client Solutions (Programmatic) and Product. Take a peek at our open roles, and get in touch if you think you'd be a good fit!

RT @pbannist: Over the summer, a Google engineer gave a presentation about what the next version of FLoC might look like. I dug into the presentation and analyzed what "FLoC 2.0" might look like from an advertising perspective. 1/

We've officially launched! And we're excited to see our first bit of press in @MediaPost today.

RT @Timhanlon: CONGRATS @amuldoon @GV124 + team on the official launch of @ArcSpanMedia; excited/honored to help advise you on your journey to build valuable addressable audience data solutions for the digital media industry! RT via @mp_joemandese 🚀

We're hiring! We have some open roles across our engineering, sales and data solutions teams. Take a look and let us know if you, or anyone in your network, could be a good fit - 🚀🚀🚀