The Disciple’s Pulse | Social Media & SEO

We audited our own Instagram using Instagram’s own rules. Originality ✓. New audiences ✓ (97.8% of our views came from non-followers). Trial Reels ✗. Rates ✗: 317 views, 0 shares, 0 saves. Two fixes this week. #InstagramTips #SocialMediaMarketing

Sack him or back him. Two days after the 3–0, United have done neither. Chelsea away on Saturday, and nobody knows who picks the team. Brands do this too: the account “under review” for weeks. Limbo isn’t neutral. #MUFC #ManchesterUnited #BallonDor

Meta’s AI can now add images, translate copy & build carousels inside your ads. Under its new terms, the advertiser is responsible for what it makes. Meta told us the date is 20 Nov; its own page said 30 Oct.Check your Advantage+ settings this week. #MetaAds #SocialMediaMarketing

Aoashi's whole lesson: see the pitch, not the ball. Content is the same. Defence: a profile that converts. Midfield: posts that build trust. Attack: an offer that finishes. Most businesses only play attack.

End of thread

Scariest sentences in marketing: "Can you make it go viral?" "My nephew does our Instagram. " "Can we just use AI for the photos?" "Make the logo bigger. " Add yours.

One photo. Six posts.
Same drink, six reasons to stop scrolling.
A content system turns one asset into a week.

1/ Your likes don't matter anymore. Here's what Instagram actually rewards now.

Exactly

Likes are the least useful number on your dashboard. On Instagram, watch time, saves and shares, On LinkedIn, thoughtful comments outweigh reactions. If your team reports success in likes, it's measuring applause, not reach. #SocialMediaMarketing #ContentStrategy #Marketing