#PRDecoded

Alison Whritenour of @Seventhgen speaks on environmental accountability. "Doing business differently is not easy, but the milestones that pave the way for driving change and influencing our industry are a proof point that it is worth it." #PRDecoded

Alfredo Richard of @Telemundo, Jessica Orozco Guttlein of @HispanicFed, Marcela Cartagena of Illinois Hispanic Chamber of Commerce and Sonia V. Diaz of @HPRAUSA discuss how to market to the 62.6 million Hispanic demographic in the U.S at #PRDecoded

Jorge Fontanez of B Lab U.S. & Canada offers recommendations on how to communicate effectively to stakeholders about ESG effort. "We are an open resource for companies, our interest is to build the narrative based on the facts that leads to a cultural understanding." #PRDecoded

Kristine Stelzer of @Allstate speaks on bringing together C-suite functions to produce long-term impact. Some criteria we look at is, does it it match our values, is it something we have expertise in, what are the risks & rewards and we also scan the landscape." #PRDecoded

New data unveiled at this breakout session will pinpoint message, content & communications strategies from the world’s largest corporations that are driving the greatest engagement with their most critical audiences. @TeamKivvit Register now! #PRDecoded

Cameron Klaus of @tupperware discusses how companies can build a stable, proactive communications strategy unique to their values, she asks “What are consumers willing to do in terms of waste production and how can we be part of that solution?" #PRDecoded

"Gen Z sees no separation between their professional and personal identity. They want to bring their authentic selves to work." - Rachel Frint Scherr of @nyuniversity on the #PRDecoded panel: Skip a grade: Discover what drives PR’s next generation and how lockdown hit them

"We lean on the marketers to understand what the technicality is and using the comms teams to be their translator to the rest of the population" says Daniel Roberts of @BrightDrop on why green solutions can also be economically beneficial for consumers. #PRDecoded

Join us for an interactive session from 2-3 PM as @jonjayharris of @ConagraBrands sets the tone for the entire conference, helping you connect with fellow delegates and setting the stage for the themes that will shape PRDecoded. Register here: #PRDecoded

Tune in as these rising voices will take the mic to offer fresh insight into corporate communications. #PRDecoded Speakers: Carlos Mark Vera, @payourinterns Nysah Warren, @taylorstrategy, Hold the PRess Geneve Lau, partner empath worldwide

"We can't necessarily buy loyalty, but we can certainly earn it." @BCWGlobal's Michael Cole and Kristin Hooper shared their perspectives on the future of the industry as we see the country shift to majority minority. #PRDecoded Login now:

Roslyn Patterson of @ionispharma speaks on inclusive culture and authentically diverse work environments. "It's about being an ally, finding allies, educating yourself. The first part is acknowledging your biases. This is a business imperative." #PRDecoded

We are about to get started. Conference Day 1 is about to begin! Log in here: #PRDecoded #PRWeekUS

Stories of discrimination and a racial pay gap have swirled around the influencer marketing industry. Join us for a discussion about the scope of the problem, the forces behind it + how brands, agencies + influencers can work together to confront pay parity #PRDecoded @msl_group

From the #PRDecoded BREAKOUT PRESENTATION- Gen Alpha: how do brands prepare for the most diverse generation Laura Macdonald of @hotwireglobal "Don't ever do the same thing as everyone else, you don't have to follow the footsteps of others, you can create your own path."

“Some brands now are trying to figure out the purpose within their company, but the company for us started with purpose.” #PRDecoded

Leading PR pros discuss the role of communicators when business leaders are trusted more than governments. Kristen Campos of @MarsGlobal North America says "Stating a belief is not going to defend your brand when emotions are heated, you have to take action." #PRDecoded

.@FordFoundation's Darren Walker quotes Martin Luther King Jr., "Philanthropy is commendable, but it should not allow the philanthropist to overlook the economic injustice which makes philanthropy necessary." #PRDecoded Login now:

Deb Freeman of @BCWGlobal on ‘Purpose-Washing’ & Authentic Storytelling - "The four golden rules are, one to make your purpose bold. The second is to make it matter, the third is never forget about creativity, & lastly you don't have to do it alone" #PRDecoded

Tomorrow is the biggest conference in PR! This is your last chance to buy tickets at 20% off. You don't want to miss this - register now! #PRDecoded #PRWeekUS