Hootsuite 🦉✓

PSA for all my Twitter friends, if you need help with your Hootsuite account, pls Tweet my human friends @Hootsuite_Help I’m just an owl, I can only do so much

Our Q3 roundup is live, and the headline is simple: Hootsuite now works where you work. Three updates worth your time: → Wisdom is everywhere. Our social-first AI is now in Perch, Nest, Lumen and Parliament, plus the Hootsuite mobile app. Get help in the flow of your work instead of switching tools. → Parliament MCP and Lumen MCP. Work with Hootsuite from the AI tools you already use. → Lumen now monitors public YouTube posts from 15,000 accounts and public Threads profiles, with no extra setup. That’s the short list. The full roundup covers everything we shipped across Perch, Nest, Wisdom, Parliament and Lumen: #SocialMedia #AI #Hootsuite

AI can do more than write your posts. Connect it to your social media tool through an MCP connector and you can plan, schedule, and publish right from the chat. No more copy, paste, tab switching. Here's how it works:

We're heading to TikTok World Canada 2026. On October 7, we're teaming up with TikTok for an afternoon built for brands, agencies, and advertisers looking to get more from the platform. Think fresh insights straight from TikTok, a hands-on look at what's driving growth on the platform right now, and real face time with the people building it. Food, drinks, swag, a few surprises. The usual, done right. Send us a request and we'll be in touch by email with the details. Request your spot: 📍 Downtown Toronto | Oct 7, 2026 | 1:00–7:00 PM

Hot off the presses (literally): that's a wrap on Brandweek Atlanta. Three days built around the skills marketers and brand leaders need right now: dozens of CMOs on stage, ADWEEK's first-ever dedicated AI day, and the kind of conversations and networking you don't get anywhere else. From reinvention to AI at scale to proving purpose and performance aren't in tension, Atlanta delivered on all of it. We were proud to be part of it. Our CMO Christina O'Reilly joined ADWEEK's Ryan Joe on stage, and our newsstand activation printed real headlines straight from real-time social data all week, no editors required. Thanks to everyone who stopped by our booth, sat in on a session, or just came up to talk shop this week. See you at the next one.

Our CMO Christina O'Reilly sat down with ADWEEK's Ryan Joe today at Brandweek Atlanta for a fireside chat: Beyond the Feed: Turning Social Signal Into Strategy. Her read on short-form video: it's not about how short the content is, it's about how strong it is. Quality beats length every time. She also pointed to FIFA as proof the ground has shifted: fans now get more of their coverage from creators than from traditional media. The brands paying attention to that signal are the ones getting ahead of it. Hootsuite is on-site at Brandweek as a partner through Thursday, and our activation brings that idea to life. Step inside the Hootsuite newsstand, where every headline comes from real-time social data instead of editors, covering everything from trend forecasting to sentiment analysis to predictive insights. It's how marketers find out what people are really saying, before anyone else does. Come find us at the venue this week.

You’ve been racing to stay ahead as AI rewrites the rules of social. Join us at Re:Connect 2026 to see exactly how leading teams are putting AI to work across social, and what you can learn from them. It’s Hootsuite’s flagship virtual summit: one day of practical sessions and field-tested strategies from experts at Meta, UpContent, Upfluence, Bynder, and more. ⚙️ Real AI workflows for practitioners 🛠️ Technical deep dives for builders 📊 Governance and ROI for leaders 👀 A first look at Social Media Trends 2027 ✨ What's next for Hootsuite Social OS Check out the full session lineup and register now to save your spot, plus get post-event access to exclusive resources and content:

What happens after you flag a customer conversation? For most teams: Nothing. The insight gets buried. In our next Social OS in Practice session, we're breaking that cycle. We'll walk through setting up routing rules in Nest and show exactly how one flagged conversation can feed your social listening, intelligence, and posting strategy, all in one loop. Come see it live: 📅 September 23rd | 1pm EST / 10am PDT 📅 September 25th | 2pm BST / 9am EST 🔗

We asked "what slows you down most in your day-to-day?" You answered: content creation came out on top. If a blank content calendar is eating your week, the fix isn't a clever prompt, it's a better workflow. We broke down exactly how to build one with AI: what to hand off, what to keep human, and how to go from idea to published post without losing your brand voice. 🔗: #SocialMediaManagement #ContentCreation #AI

79% of social media managers use AI daily. Most only use it for captions. The teams pulling ahead use it for data insights, audience segments, and ad personalization at scale. AI drafts. Humans finish. 11 ways to use it right 👇

We’re going to miss joking about all the browser tabs we used to have to open. (To be clear, we won’t miss the tabs. Just the wisecracks.) Still opening all those tabs? Give AI-first social a look:

We knew there was a better way to manage social. And we knew we couldn’t deliver it by bolting AI onto Hootsuite. So we started over and built AI right in. See it here:

There’s a future where you’ll be able to do everything you do in Hootsuite now — without ever looking at our software. Today, we’re announcing a major step toward that future. While others bolt AI features onto their existing tools and platforms, we’ve rebuilt Hootsuite from the ground up with AI as a foundation, not a feature. Starting today, you can: ✨ Manage everything social from an orchestration layer that makes it all easy as chat. 🔄 Flow real-time social listening insights directly into the AI tools you already use across your organization via MCP connectors. 🚀 Draft, schedule, publish, engage, and measure across all your channels via Hootsuite without spending your day in a dashboard, calendar, or compose box. Hootsuite Social OS is the AI-first operating system for everything social. And it’s here:

Social outgrew your tools. We just built your next one. See it on June 24.

The future begins June 24. See it first:

The interface is not the product anymore. Ryan Holmes on going headless at Hootsuite.

Every brand is making choices about AI right now, whether they’re intentional or not. Audiences are responding accordingly. Some approaches build credibility. Others quietly erode it. See how that line is forming — and what to do about it — in Hootsuite Social Media Trends 2026:

LinkedIn is quietly becoming one of the most interesting places to create right now. More creator-native users. More time spent on video. Better performance for visual posts. Give this a swipe to see the signals that tell the story. Then grab your copy of Hootsuite Social Media Trends 2026:

Most AI asks you what to do. Agentic AI tells you what it’s already doing to hit your KPIs. In the latest episode of The Social Intelligence Report podcast, we sat down to discuss why the future of marketing isn't about better prompts — It's about building an agentic ecosystem fueled by verified data. If you want decision confidence that scales, you need to stop managing software and start directing intelligence. Watch the full podcast here:

Ever had a post quietly blow up, racking up views while engagement lags? That’s not luck. It’s how attention-driven distribution works. Algorithms learn from subtle behaviors long before engagement spikes. See what’s changed — and how teams are taking advantage — in Hootsuite Social Media Trends 2026. Get the report →

There’s no shortage of opinions about what’s coming next. But there’s only one report that distills billions of social conversations into one clear picture. Hootsuite Social Media Trends 2026 gives leaders a clear view of what’s shifting — and teams a place to begin. And as of right now, it’s live. See the trends: