VCCP

In his recent article for @Campaignmag, our Chairman and Co-Founder, Charles Vallance @TheBrandedGent, shares his thoughts on the impact and future of AI in creative industries.

Our Founder and Chairman, Charles Vallance @TheBrandedGent ponders if we’re approaching an AI-mageddon in his latest article for @CampaignMag:

Are we getting worse, not better, at creating long-term, enduring brand properties? Writing for @Campaignmag, VCCP Founding Partner and Chairman, @TheBrandedGent explores the ingredients needed to make famous work that lasts. Read more: #thoughtleadership

What should our New Year's resolutions as an industry be? 👇

A resolution to build brand longevity @TheBrandedGent @VCCP

The search engines are evolving. Are brands ready? @TheBrandedGent explores the rise of answer engines, Generative AI Engine Optimisation (GEO), and branded utility in his final @Campaignmag column of the year. Read more:  #ItOnlyWorksIfItAllWorks  #GEO

What is the next seismic shift in brand comms? In his final @Campaignmag column of the year, @TheBrandedGent unpacks the rise of agentic AI and what brands must do to stay discoverable in the “Next Normal”. #ItOnlyWorksIfItAllWorks #GEO

Welcome to 'the next normal' @VCCP @TheBrandedGent

"As technological life grows more artificial, more confected and more illusory, the strongest brands will be those most present in the moment." Read Charles Vallance (@TheBrandedGent)'s latest column on why brands must stand for what’s real. Read here -

We’re thrilled to announce that our Group Planning Director, Ben Phillips, will be joining the final round of judging for this year’s @EffieAwards UK Awards. 👏🎉

Hyperconnectivity promised us connection. Instead, it’s delivered loneliness, polarisation and fake news. Now generative AI pushes artifice even further. A must read from our Founder and Chairman, Charles Vallance @TheBrandedGent on why brands must run towards the real.

Keeping it real time @VCCP @thebrandedgent

We’re proud to be named in B2B Marketing’s 2025 Global Agencies Benchmarking Report, showcasing 15 global B2B leaders. Huge thanks to our brilliant teams & clients who made this possible.  #B2BAgencies #VCCPBusiness #MarketingLeadership

How do you create a brand that truly lasts? 🕙 Episode 1 of our Challenger Series, ‘The Art of Indelible Branding’, explores how to build identities & brand worlds that last. 🎧 Listen:

We’re thrilled to plant the seeds 🌱 of a new partnership with Evergreen Garden Care! Our One Roof Thinking brings together VCCP Media, Girl&Bear & Good Relations to help Evergreen’s iconic brands flourish 🌼 Thanks to Booster Consulting 🙌 First campaign blooms Spring 2026.

The nation’s game - reimagined. ✨🎉 Together with @Allwyn_UK we’ve launched It Could Be You - a bold new campaign bringing back Lotto’s iconic gold hand, reimagined for modern Britain. 🎬 Watch the film #ItCouldBeYou #Lotto #PopulatingCulture

Confidence. Quality. Affordability. 👖✨ Together with @Primark, we launched ‘In Denim We Can’, Primark’s first ever UK first integrated campaign which celebrates the power of great denim without the premium price tag. 🎬 Watch the film:  #InDenimWeCan #ThatsSoPrimark

Great news - @coopuk Funeralcare has appointed VCCP as its integrated agency partner 🎉 Building on our work with Co-op Food, the ‘Owned By You. Right By You.’ platform will now stretch across the business. Excited to get started! #ItOnlyWorksIfItAllWorks #OwnedByYouRightByYou

An elephant. A red truck. A joyride into the big city. 🐘🚚✨ Together with @VMO2 we’ve launched Trunk Trucker, the bold new chapter in the award-winning ‘To Better and Beyond’ platform, showcasing Virgin Media’s world-class TV and entertainment. #VirginMedia #PopulatingCulture

Near or far, O2’s network is with you. 💙📶 Together with @VMO2 we launched ‘Near or Far’, a new campaign celebrating the moments that matter most,  highlighting the power of human connection. 🎬 Watch the film #O2 #NearOrFar #EssentialForLiving #PopulatingCulture

Distinctive brands can make an impact in only 1.5 seconds. As @WillParrish, Chief Strategy Officer, VCCP Media says in @TheDrum, distinctive assets aren’t nice-to-haves. It's only way to cut through in the attention economy. Make every second count 👉

Proud to launch a new campaign with @CadburyUK for Bournville - its first time on screen in the UK in almost 50 years. ‘Made to be enjoyed, not endured’ is a sharp, self-aware take on the puffery and peacocking that is often associated with dark chocolate. #PopulatingCulture

Just because you can use AI in your ads, doesn’t mean you should. In @TheDrum, VCCP’s Peter Gasston breaks down where AI creative really works and when brands should steer clear. Read more 👉  #GenerativeAI #AIForMarketing, #MarketingInnovation