Acquisition Tip 💡
SaaS customer acquisition comes down to four paths:
1. Outgoing (cold DMs, direct emails)
2. Referrals (affiliates, invites)
3. Incoming (search, content)
4. Advertising (paid traffic)
When you have zero customers, advertising makes no sense. You need direct outreach and manual referrals because they cost nothing and give you immediate feedback from people actually using the product.
After 500 users, manual outreach hits a wall and you have to move your effort into search content and paid channels.
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