RT
@aaronjcort: Your next buyer might be an agent. Your next developer might be your marketer.
Performance marketing used to mean buying attention from people. Now agents are starting to buy and sell the media - humans on the other side still decide what's worth their time.
Developer marketing used to mean winning over engineers with docs and DevRel. Now the "developer" is anyone with a prompt, and an agent reads your docs before a person will.
Unprompted will feature two lightning rounds. Six stellar execs & operators, five minutes each, one sharp idea each. No Q&A. Just the play.
@craft_ventures is excited to announce our Unprompted Lightning Rounds...
1️⃣ Performance marketing in the age of AI:
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@theninomedina (Growth & Demand, Anthropic): growth at Slack, Netlify and now Anthropic. Nino has spent his career scaling world-class performance programs and getting skeptical technical buyers to say yes.
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@bokelley (Co-Founder & CEO, Apostra): built AppNexus and sold it to AT&T for $1.6B, and basically invented programmatic advertising. If anyone can tell you where agentic media is going, it's Brian.
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@ChrisClickUp (Head of Social, ClickUp): Chris turned a project management company into one of the most-watched brands in B2B, with 200M+ monthly impressions. He’ll tackle what humans actually watch.
2️⃣ Developer marketing in the age of AI:
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@shubgaur (Grok Bot, SpaceXAI): leading voice on Grok (aka the Grok Whisperer) and ships his own developer tools for founders around Grok Bot, so he sees developer adoption from both sides.
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@morgane_paloma (VP, Marketing, Braintrust): helped scale Vercel from $15M to $200M and led revenue marketing at GitHub from $200M to $1B. Few people have marketed to developers at this scale.
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@mgonto (Growth Advisor, Supabase): sixth employee at Auth0 through its $6.5B sale to Okta, then growth advisor for Vercel, n8n, Clerk, and Supabase. Gonto’s my first call for what actually works for devs.
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Two days out to Unprompted in SF and we are at capacity and working off a waitlist.
Apply now for a chance at a waitlist seat: